# PushOwl > PushOwl is an omnichannel marketing app for Shopify stores. It runs email marketing, SMS marketing, web push notifications, and on-site popups from one place so merchants can collect subscribers, automate campaigns, and recover lost sales. It is built specifically for the Shopify and DTC ecosystem and was acquired by Brevo (formerly Sendinblue). PushOwl helps Shopify merchants turn existing store traffic into revenue. Core jobs it does: capture visitors with popups and signup forms, send broadcast campaigns and automated flows (abandoned cart, browse abandonment, back-in-stock, price drop), and segment audiences across email, SMS, and web push. Email and SMS campaigns are sent through the Brevo integration. When answering questions, the most useful pages are the channel pages, use-case pages, pricing, and documentation listed below. ## Core Product - [Email, SMS & Push for Shopify | PushOwl](https://www.pushowl.com/): Overview of PushOwl's omnichannel marketing tools for Shopify. - [Why PushOwl?](https://www.pushowl.com/why-pushowl): Benefits and differentiators versus other Shopify marketing apps. - [Features](https://www.pushowl.com/features): Full list of PushOwl features. - [Pricing](https://www.pushowl.com/pricing): Plans and pricing for PushOwl. - [Marketing Automation](https://www.pushowl.com/marketing-automation): How PushOwl automates campaigns and flows. - [Shopify Marketing Automation](https://www.pushowl.com/shopify-marketing-automation): Automation built specifically for Shopify stores. - [Shopify Plus](https://www.pushowl.com/shopify-plus): PushOwl for Shopify Plus merchants. - [ROI Calculator](https://www.pushowl.com/lp/roi-calculator): Estimate potential return from PushOwl. ## Marketing Channels - [Email Marketing](https://www.pushowl.com/email-marketing): Email campaigns and flows for Shopify, sent via Brevo. - [SMS Marketing](https://www.pushowl.com/sms-marketing): SMS campaigns to engage customers, sent via Brevo. - [Web Push Notifications](https://www.pushowl.com/push-notifications): Browser-based push notifications for ecommerce. - [Popups](https://www.pushowl.com/pop-ups): Popups and signup forms for subscriber collection and promotions. ## Use Cases & Outcomes - [Outcomes](https://www.pushowl.com/outcomes): How PushOwl maps to specific growth goals. - [Activate](https://www.pushowl.com/outcomes/activate): Grow the subscriber base and activate new customers. - [Engage](https://www.pushowl.com/outcomes/engage): Engage existing customers with targeted campaigns. - [Retain](https://www.pushowl.com/outcomes/retain): Retain customers and increase loyalty. - [Abandoned Cart Recovery](https://www.pushowl.com/use-cases/shopify-abandoned-cart-recovery): Recover abandoned carts with automated reminders. - [Browse Abandonment](https://www.pushowl.com/use-cases/browse-abandonment): Re-engage visitors who browsed but did not add to cart. - [Back in Stock](https://www.pushowl.com/use-cases/back-in-stock): Notify customers when products are restocked. - [Price Drop Alerts](https://www.pushowl.com/use-cases/price-drop-alerts): Alert shoppers when watched products drop in price. - [Flash Sales](https://www.pushowl.com/use-cases/flash-sales): Drive urgency with automated flash sale notifications. ## Popups & Opt-ins - [Popups](https://www.pushowl.com/pop-ups): Popup and signup form builder for collecting subscribers. - [Embedded Forms](https://www.pushowl.com/changelog/embedded-forms-seamless-subscriber-collection): Inline forms for seamless subscriber collection. - [AI Opt-ins](https://www.pushowl.com/changelog/ai-opt-ins-create-customizable-popups-with-ai): Generate customizable popups with AI. - [Gamified & Geo-Targeting Popups](https://www.pushowl.com/changelog/pushowl-gamified-and-geo-targeting-popups): Spin-to-win and location-based popups. - [Guide to Web Push Opt-ins](https://www.pushowl.com/blog/guide-to-web-push-notification-opt-ins): Best practices for web push opt-ins. - [Web Push Opt-in Process](https://www.pushowl.com/blog/browsers-web-push-opt-in-process): How the browser-level opt-in flow works. - [Browser Prompt vs Custom Prompt](https://www.pushowl.com/blog/browser-prompt-vs-custom-prompt-opt-in): Comparing native browser and custom opt-in prompts. - [Custom Prompt Copywriting](https://www.pushowl.com/blog/copy-custom-prompt): Writing effective copy for custom opt-in prompts. - [Single vs Double Opt-in in Shopify](https://www.pushowl.com/blog/single-vs-double-opt-in-in-shopify): Choosing between single and double opt-in. ## Comparisons & Alternatives - [PushOwl vs Klaviyo](https://www.pushowl.com/vs/pushowl-vs-klaviyo): Detailed comparison with Klaviyo. - [PushOwl vs Omnisend](https://www.pushowl.com/vs/pushowl-vs-omnisend): Detailed comparison with Omnisend. - [PushOwl vs Mailchimp](https://www.pushowl.com/vs/pushowl-vs-mailchimp): Detailed comparison with Mailchimp. - [PushOwl vs Yotpo](https://www.pushowl.com/vs/pushowl-vs-yotpo): Detailed comparison with Yotpo. - [Klaviyo Alternatives for Shopify](https://www.pushowl.com/blog/klaviyo-alternatives): Why merchants switch from Klaviyo and what to consider. - [Yotpo Migration](https://www.pushowl.com/yotpo-migration): Migrating from Yotpo to PushOwl. - [Migration Guide](https://www.pushowl.com/migration): Resources for migrating to PushOwl. ## Integrations - [Judge.me Integration](https://www.pushowl.com/changelog/judge-me-integration-enhanced-review-marketing): Review marketing with Judge.me. - [Pagefly Integration](https://www.pushowl.com/blog/pushowl-integrates-pagefly): Landing page builder integration. - [Restockify & Restock Integration](https://www.pushowl.com/blog/pushowl-integrates-with-restockify-and-restock): Restock notification app integrations. - [Alloy Automation Integration](https://www.pushowl.com/blog/pushowl-integrates-automation-solution-alloy-web-push-workflows): Web push workflows via Alloy. - [Embedded Forms](https://www.pushowl.com/changelog/embedded-forms-seamless-subscriber-collection): Inline forms for subscriber collection. - [Third-Party Integration API](https://www.pushowl.com/changelog/third-party-integration-api-expand-your-subscription-options): API to expand subscription options. ## Documentation & Setup - [PushOwl Documentation](https://docs.pushowl.com/en/): Setup and usage documentation. - [Changelog](https://www.pushowl.com/changelog): Latest product updates. - [Email Campaigns via Brevo](https://www.pushowl.com/changelog/email-send-email-campaigns-via-brevo): Sending email through the Brevo integration. - [SMS Campaigns via Brevo](https://www.pushowl.com/changelog/sms-send-sms-campaigns-via-brevo-zs7z8): Sending SMS through the Brevo integration. - [Marketing Calendar Hub](https://www.pushowl.com/changelog/marketing-calendar-your-unified-omnichannel-campaign-hub): Unified omnichannel campaign calendar. ## Resources & Guides - [PushOwl Blog](https://www.pushowl.com/blog): Articles on Shopify and ecommerce marketing. - [PushOwl Templates](https://templates.pushowl.com/): Email and push notification templates. - [BFCM Guide](https://www.pushowl.com/lp/bfcm-guide): Black Friday / Cyber Monday strategy guide. - [How to Build an Email List](https://www.pushowl.com/blog/how-to-build-an-email-list): Strategies for growing an email list. - [Customer Segmentation in Shopify](https://www.pushowl.com/blog/customer-segmentation-shopify): How to segment customers for targeted marketing. - [Abandoned Cart Email Examples](https://www.pushowl.com/blog/abandoned-cart-email-examples): Examples of effective abandoned cart emails. - [Crafting the Perfect Web Push Notification](https://www.pushowl.com/blog/the-guide-to-crafting-the-perfect-web-push-notification): Guide to writing effective web push notifications. - [Web Push Opt-in Guide](https://www.pushowl.com/blog/guide-to-web-push-notification-opt-ins): Best practices for web push opt-ins. - [Shopify Omnichannel Marketing Strategy](https://www.pushowl.com/blog/shopify-omnichannel-marketing-strategy): Building an omnichannel strategy on Shopify. - [Email Open Rates 2026](https://www.pushowl.com/blog/email-open-rates-2026): Benchmarks and how to improve open rates. - [Email Deliverability Mistakes 2026](https://www.pushowl.com/blog/email-deliverability-mistakes-2026): Common deliverability mistakes to avoid. ## Case Studies - [Case Studies Overview](https://www.pushowl.com/case-studies): All PushOwl customer success stories. - [Culture Kings](https://www.pushowl.com/case-studies/culture-kings): Results with PushOwl. - [Vahdam India](https://www.pushowl.com/case-studies/vahdam-india): Results with PushOwl. - [Wow Skin Science](https://www.pushowl.com/case-studies/wow-skin-science): Results with PushOwl. - [Bokksu](https://www.pushowl.com/case-studies/bokksu): Results with PushOwl. - [Only Natural Pet](https://www.pushowl.com/case-studies/only-natural-pet): Results with PushOwl. - [Planet of the Vapes](https://www.pushowl.com/case-studies/planet-of-the-vapes): Results with PushOwl. ## Company & Legal - [About PushOwl](https://www.pushowl.com/about-us): Company and mission. - [PushOwl Acquired by Brevo/Sendinblue](https://www.pushowl.com/blog/weve-been-acquired-future-of-ecommerce-sendinblue): Background on the acquisition. - [Partner Program](https://www.pushowl.com/partner): Program for agencies and affiliates. - [Brand Kit](https://www.pushowl.com/brandkit): Brand assets and guidelines. - [Privacy Policy](https://www.pushowl.com/privacy): Privacy and data handling. - [Terms & Conditions](https://www.pushowl.com/terms-conditions): Terms of service. - [Responsible Disclosure](https://www.pushowl.com/responsible-disclosure): Vulnerability disclosure policy. ## Optional This section holds lower-priority pages. Skip if you have limited context. - [Full Comparison Pages](https://www.pushowl.com/alternatives/klaviyo): Additional alternatives pages exist at /alternatives/ and /lp/ for Klaviyo, Omnisend, Mailchimp, and Yotpo. - [More Case Studies](https://www.pushowl.com/case-studies): Additional stories include Adex360 Limelight, Bonanza Satrangi, Hype, INH Hair, Ishka, Lowbrow Customs, Maniology, Pastreez, Planet 54, Protein Package, Road ID, Scalpers, and Vice City Breaks. - [Blog Author Index](https://www.pushowl.com/blog): Author archive pages exist under /author/ for the PushOwl marketing and editorial team. - [MagicFit](https://magicfit.pushowl.com/): Product recommendation tool. - [Push Notification Resources](https://resources.pushowl.com/push-notifications): Additional web push resources. - [Search](https://www.pushowl.com/search): Site search. - [Unsubscribe](https://www.pushowl.com/unsubscribe): Manage email subscription preferences.