Best Klaviyo Alternatives For Shopify in 2025
Comparison Matrix
- Top use-cases and features of Klaviyo Alternatives
- Cost-effectiveness (because answering doubts like “How does a tool align with the current marketing goals?” or “Can we use a combination of cheaper tools rather than an expensive tool?” is essential beyond just looking at the price) of Klaviyo’s top competitors
- Ease of use
- Automations and segmentations
- Reporting and Analysis
- Customer support quality
Summary of Pros and Cons of Klaviyo Alternatives
- Combines Email + SMS + Push + WhatsApp at an affordable price
- Built for Shopify/ WooCommerce
- Easy onboarding and use
- Personalized customer support
- Good email deliverability
- Segmentation and reporting are less advanced than Klaviyo
- Some UI friction navigating PushOwl and Brevo dashboards
- Complete CRM + marketing + sales + service suite
- Powerful automation and workflows
- Broad range of integrations
- Excellent reporting tools
- Steep learning curve
- Costs rise quickly as contacts grow
- Email templating can feel rigid
- Overkill if only basic email/SMS needed
- Intuitive drag-and-drop email builder
- Generous free plan
- Good basic automation
- Clean UI for landing pages/newsletters
- No SMS or push
- Limited automation complexity
- Support can be slow on free/basic tiers
- Supports SMS, email, voice, direct mail, and even fax
- Pay-as-you-go pricing
- Ideal for transactional messages
- Flexible APIs
- The dashboard can feel clunky
- Basic reporting
- Customer service can be inconsistent
- Simple UX with drag-and-drop builders
- All-in-one for email, SMS, and push
- Prebuilt ecommerce automation flows
- Budget-friendly pricing
- Limited customization options
- Known email deliverability issues
- Inconsistent support quality, even on paid plans
Integrations to Expect with Klaviyo and Its Alternatives
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PushOwl
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Shopify stores love PushOwl because it is:
Users also frequently praise PushOwl for its cost-effectiveness, drag-and-drop editors, and ease of use.
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Users alsLastly, PushOwl’s customers consistently praise the tool’s customer support for being swift and helpful.o frequently praise PushOwl for its cost-effectiveness, drag-and-drop editors, and ease of use.
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A significant parameter that sets PushOwl apart, not just from Klaviyo but also from the other alternatives, is smooth deliverability. Take a look at this user, who switched from Klaviyo to PushOwl due to deliverability problems, specifically because Klaviyo emails were being sent to spam.
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But some customers do feel that the following are less advanced compared to Klaviyo:
PushOwl is also easy to master. While the interface can be a little tricky to navigate, considering that there are two dashboards (Brevo and PushOwl), you get the hang of it easily during the onboarding process.
PushOwl covers all essential automations, including abandoned cart recovery, back-in-stock alerts, and post-purchase follow-ups, across multiple channels. As mentioned earlier, PushOwl’s segmentation isn’t as granular as Klaviyo’s, but it's sufficient for most Shopify use cases.
PushOwl has solid marketing performance reporting that is easy to digest, though it is not as detailed or customizable as Klaviyo’s extensive analytics dashboards.
PushOwl is known for personalized onboarding and responsive support, which is especially valued by smaller and mid-sized businesses. As the review below mentions, the support team guides you step by step with any issue and helps you navigate any problems you may face.
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HubSpot
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The paid Marketing Hub plans start at $20 per month per seat. The plans scale steeply with the number of contacts and advanced automation. It can get expensive quickly, and according to some users, the tiers are difficult to understand, making it challenging to gain buy-in. An entire page with toggles can be tedious to navigate just to understand the financial damage, right?
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With HubSpot, you get an entire ecosystem (CRM, marketing, sales, and service), powerful automation, excellent reporting, and a vast app ecosystem.
However, when it comes to ease of use, its tools can be overwhelming. You do not want to be stuck in the trenches just trying to figure out how to send promo emails, right?
Furthermore, some users find the email templates to be “clunky” or “too rigid” when they require more customization.
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As mentioned in the pricing section, the plethora of tiers can be challenging to navigate, and volume-based pricing can leave you scrambling as your list grows. Overall, it may be overkill if you only need email/SMS marketing functionalities.
HubSpot is super user-friendly. The interface is easy to navigate, and jumping across marketing automations within the tool is quite intuitive.
HubSpot offers robust automation for marketing, sales, and service pipelines. While complex workflows are possible, mastering them requires time. Segmentation is effective, but it is not specifically tailored to e-commerce needs.
Using HubSpot, you can track traffic and revenue, among other metrics. It provides you with various KPI reports to track key variables on your dashboard. It’s easy to navigate through these reports. You get comprehensive reporting across marketing, sales, and service metrics. Great for understanding the overall customer journey and ROI beyond just email campaigns.
Standard customer support varies by plan. Free users receive community support, while paid users gain access to email/chat/phone support. Some say support can be slow.
Automations and SegmentationsReporting and AnalyticsCustomer Support
MailerLite
The prices for both the paid plans fluctuate based on the number of subscribers on your email list.
MailerLite doesn’t overwhelm you with features, and the simplicity is a huge pro for its users.
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It is easy to use, affordable (with a seriously generous free plan!), and can set up your landing pages and pop-ups.
Chief complaints against MailerLite include:
(Psst..our team told us to let you know: PushOwl is one of the few platforms that has its own servers and is therefore less likely to have deliverability issues.)
You’ll be building flows in your coffee break. Drag, drop, done. Even your intern can figure it out.
MailerLite, true to its brand, offers solid and easy-to-set-up automation, including welcome flows, abandoned cart reminders, and birthday emails. However, do not expect deep AI-fueled segmentation magic.
MailerLite offers clean dashboards and fundamental insights, including open rates, CTRs, unsubscribe rates, and more. Enough to know what’s working (or not).
Email support is available on paid plans. Live chat only if you splurge. But even the chatbot is considered super effective, according to some reviewers.
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and AnalyticsCustomer Support
ClickSend
There is no free plan, but you can opt for a free trial to test the service before committing.
ClickSend offers the highest number of channels to its customers (SMS, email, voice, or even direct mail). It also has pay-as-you-go pricing and solid APIs.
If you do end up using ClickSend, you will find that their UI could be smoother and that their customer service can be patchy at times; you may not receive the instant support you need in moments of crisis. The dashboard, compared to Klaviyo, can feel extremely clunky and basic, and the reporting features are also bare-minimum.
ClickSend’s simplicity is its strength. Clicksend has a “drag, drop, done” setup that makes it easy to navigate.
Clicksend, like MailerLite, offers basic automation suitable for standard campaigns. However, it lacks the depth for intricate e-commerce workflows.
Similar to MailerLite, ClickSend provides detailed insights into analytics, including delivery reports and open rates. It's sufficient for basic tracking but lacks advanced insights.
Clicksend offers 24/7 live chat support, email, and a comprehensive knowledge base that users can dig into. However, according to G2 reviews, the customer service is slow, and resolving issues can be frustrating.
Omnisend Pros and ConsEase of Use with OMNISEND
Automations and SegmentationsReporting and AnalyticsCustomer Support
Omnisend
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Between Klaviyo and Omnisend, the differences in pricing can be the clincher, with all else equal, as this user points out:
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Omnisend customers have identified another limitation with the marketing platform’s automation capabilities. The review below highlights that if a customer places orders from two different email addresses, it is counted as one order, which makes post-purchase flows such as “thank you for your first order” incorrect.
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Omnisend ignores the total order count next to the customer’s name, and therefore doesn’t track customer behavior effectively. With PushOwl and Brevo, the automations are advanced enough to avoid this issue.
Omnisend’s drag-and-drop builders, pre-built templates, and intuitive navigation make it accessible, even for newbies.
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Omnisend’s automation and segmentation are pretty straightforward. The tool has pre-built automation workflows for cart abandonment, welcome series, and more. Segmentation is based on shopping behavior and engagement.
Omnisend provides essential analytics like open rates, click-through rates, and sales tracking. Advanced reporting is available on higher-tier plans.
24/7 live chat and email support are available, even on the free plan. Some users have noted that the support is inconsistent. When a customer rep gets back to them, their responses are not detailed enough, and the solutions are not helpful, leading to non-functional buttons on the Shopify store website. The thread contains multiple instances of subpar support by Omnisend.
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Top Use Cases and Features
Klaviyo is a pure-play e-commerce marketing automation platform that focuses on email, SMS, and mobile app marketing. It offers advanced segmentation and predictive analytics for data-driven marketers. However, it does not support non-app push notifications.
Klaviyo is known for helping Shopify marketers with automating complex email flows. It also has a functionality for reviews, which is an add-on feature, and is a favorite among its customers.
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Klaviyo Pricing (Is it Cost-Effective?)
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Klaviyo Pros and Cons
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- You are on a tight budget
- Do not have an entire team dedicated to understanding and handling Klaviyo
- Prefer consistent support
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Klaviyo’s Ease of Use
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Klaviyo’s Automations and Segmentations
Klaviyo’s Reporting and Analytics
Klaviyo Customer Support
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Or is Klaviyo the tool you're looking for?
Klaviyo would be ideal for large or mature e-commerce businesses that require in-depth data analytics and advanced marketing automation.
If you are in the position to use everything Klaviyo offers and the price is not an issue, then perhaps you don’t need an alternative. Deep integration, intelligent segmentation, and sophisticated personalization will help you scale fast. A potential hindrance to this growth is the learning curve. Unless you have a dedicated agency in place, you may not be able to maximize every dollar from the plans.
Once you have confirmed you do not need all those (albeit powerful) features, here is a simple table to decide Klaviyo alternatives
- Email + SMS + Push + WhatsApp
- An affordable, easy-to-use, omnichannel retention platform
- A way to scale without CRM complexity
- White-glove migration and continuous support
- Shopify and WooCommerce merchants
- Startups
- Mid-sized D2C brands and agencies handling multiple ecommerce stores
- Ready to fight a steep learning curve
- A big business with multiple teams needing to work in sync across sales, marketing, and customer service
- In need of a tool that allows your sales team to stop nagging marketing for leads every Friday and makes inbound marketing easy
- Ready to fight a steep learning curve
- A big business with multiple teams needing to work in sync across sales, marketing, and customer service
- In need of a tool that allows your sales team to stop nagging marketing for leads every Friday and makes inbound marketing easy
- A small business, startup, blogger, or nonprofit that wants to keep it simple and cost-effective without sacrificing key marketing tools.
- Not looking for SMS or push
- Looking for only basic marketing automation
- Looking for marketing channels beyond SMS, email, and push
- A small to medium-sized e-commerce business
- Looking for an affordable, user-friendly marketing platform that is intuitive, with all the bare bones in place
Still Unsure?
- Go with Klaviyo if you have a larger marketing team to manage its advanced setup
- Choose PushOwl if you're a small to mid-sized team and want a plug-and-play omnichannel retention suite.
- Pick HubSpot if you need deep integrations across sales, support, and CRM, and have the internal resources to manage it.
- Opt for MailerLite if you just want clean, functional emails with no fuss.
- Try ClickSend if you need to send a fax and a flash sale in the same breath.
- Consider Omnisend if you want a Klaviyo-lite experience, but without the price shock or advanced customization and automation.
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