Best Mailchimp Alternatives For Shopify in 2025
- PushOwl, if you are a Shopify store looking for plug-and-play email, SMS, and push (Note: PushOwl handles push + SMS; email is powered via its tight integration with Brevo)
- Klaviyo, if you want enterprise-grade automation and deep segmentation
- Campaign Monitor (previously known as Conversio), if you want newsletter-style emails and simplicity
- MailerLite, if you just need basic email marketing with solid UX
- Constant Contact, if you need CRM-like features baked into your email tool
Comparison Matrix
Summary of Pros and Cons of Mailchimp Alternatives
- Strong Shopify-native push + SMS flows
- Simple automation and segmentation
- Fast, responsive support
- Easy contact management
- Generous free plan
- Limited templates
- UI can be unintuitive when switching between PushOwl and Brevo
- Less suited for complex branching automations
- Advanced segmentation and analytics
- Highly customizable email builder
- Excellent omnichannel capabilities (email + SMS)
- Steep learning curve
- Expensive as the list grows
- Overwhelming for small teams
- Support inconsistency
- Intuitive interface
- Suitable for basic email campaigns
- Quick setup
- Buggy integrations
- Weak reporting
- Limited automation depth
- Advanced features are exclusive to higher plans
- Excellent free plan
- Clean UI and smooth setup
- Landing page and website builder bundled
- Weak personalization
- No revenue attribution
- Email templates are only available on paid plans
- Broad feature match with Mailchimp
- Templates and segmentation are comparable
- Automation is of poorer quality in lower plans
- Formatting issues in the editor
- Buggy segmentation
Customer Support Quality to Expect with Mailchimp and Its Alternatives
Pricing Sheet for Mailchimp Alternatives
- Basic: Free (500 pushes & emails/mo)
- Plus: $19/mo (10,000 web push notifications + 500 emails)
- Power: $79/mo (25,000 web push notifications + 500 emails)
- SMS credits: $7.50/750 SMS alerts.
- Free: Up to 250 profiles, 500 emails/mo, 150 SMS credits
- Email – From ~$20/mo
- Email + SMS – From ~$35/mo
- Enterprise – Custom pricing
- Free Trial: 30 days for 500 contacts, 500 email sends
- Lite ($44/month), Essentials ($69/month), and Premier ($169/month) for 500 contacts
- Contact-based pricing
- Free: 1,000 subs, 12,000 emails/mo
- Growing Business: From ~$10/mo
- Advanced: From ~$20/mo
- Enterprise: Custom pricing
- Lite: From ~$12/mo (500 contacts) + $10/month for up to 500 messages
- Standard: From ~$35/mo + $10/month for up to 500 messages
- Premium: ~$80+/mo (includes 500 messages)
- 60-day free trial available
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PushOwl
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In comparison to Mailchimp, PushOwl offers additional marketing channels and boasts SMS capabilities that rank significantly higher than Mailchimp's. You need to sell products in a store created with Mailchimp to be able to send SMS alerts. Secondly, the SMS feature is only available in the United States and Canada. If you want to send confirmation texts, you must create appointments on Mailchimp. None of these limitations is present with PushOwl’s SMS use cases.
Further, PushOwl’s editor tool is easier to use compared to others, and since it does not try to be everything for everyone, its focused feature set across its marketing channels has depth.
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The ease of use makes it ideal for small or mid-sized marketing teams that don't have the time to dive deep into tutorials. If Mailchimp’s clunky design is eating up hours, PushOwl’s editor can get your promo email out in under 60 minutes.
Even in the pop-in, builders are very basic compared to PushOwl. Granted, we don't have as many templates as Mailchimp does, but we ensure that you can create whatever you come up with without a headache.
In relation to Mailchimp’s contact management, the labyrinth of CSV files you will have to navigate when exporting lists, when compared to PushOwl, looks pretty complicated. Our contact management process is a simple select-drag-delete process, and you won’t have to juggle multiple CSV files.
Further, the customer support team is one of the USPs of PushOwl, so you will not feel unmoored during a moment of crisis. As this Shopify review points out, we will help you through the night if we have to:
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PushOwl does have limited automations, and the UI may not be particularly intuitive, especially when switching back and forth between the Brevo and PushOwl dashboards. But once you get the hang of it (and we are here to help you with that), the job gets done.
G2 has ranked PushOwl 9.6 based on ease of use, courtesy of its drag-and-drop automations and pre-built workflows for the core needs of Shopify stores (ACR, price drops and flash sales, post-purchase communication, and so on)
PushOwl keeps it practical. You get all the automations that most small Shopify brands actually need: abandoned cart nudges, welcome flows, flash sales, and back-in-stock alerts. No over-engineered trees or a maze of settings. These are plug-and-play, explicitly built for Shopify, and easy to customize. Segmentation pulls straight from real customer behavior, even though it's not as advanced.
PushOwl’s Audience Insights score on G2 is 10. It’s reporting is built for stores: clicks, conversions, and revenue are tracked directly from Shopify. No data gymnastics required. Merchants consistently note how this visibility helps them fine-tune campaigns quickly.
PushOwl provides you with hands-on support across all plans, including weekends (if your marketing campaign is still doing its job on a Sunday, so are we). We don’t expect our users to be tech-savvy, which is why our support team is ready to guide you through the entire process, as this Shopify review points out when they shifted from Klaviyo to PushOwl:
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Klaviyo
Many Shopify stores will find 500 contacts to be insufficient; as your email and SMS lists grow, so will your monthly costs. Klaviyo users find the automatic (that’s right: you get upgraded automatically to a higher plan), aggressive price hikes based on the contact list to be quite frustrating. This Shopify user points out the faults in what they call Klaviyo’s “predatory billing system”:
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The number and complexity of features will rarely be a complaint. You get detailed segmentation, strong automations, and a lot of nuance in its reporting.
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So think about not just the number of features, but the advancement of these features you require. Because it has everything you will need (except push notifications)… and tons that you will not use at all, as this reviewer points out:
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Klaviyo will be easy to use, depending on how much time you can commit to learning the tool, which is why it is rated 8.7 by G2. But, once you get the hang of it, it’s click, click, and done.
With Klaviyo, you can slice audience lists in a dozen different ways and run intricate, behavior-based flows across SMS, email, and push notifications. But that power comes at a cost: time, skill, and a bit of hand-holding. We tried it, and the learning curve is enormous, especially for lean teams. If you don’t have someone technical running it, you’re likely underutilizing it.
Klaviyo provides in-depth reporting, including revenue attribution, funnels, and delivery metrics. However, like most of its features, you need time and technical expertise to parse through these and make them worthwhile. G2 reviewers describe it as “robust,” but underscore that its insights aren’t accessible for every team.
You will get email + chat support across all plans. However, phone support is available only with premium plans, and their responsiveness is not consistent, and is sometimes not at all helpful, as this G2 review points out:
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Campaign Monitor
Just like Mailchimp, it does not offer some features in its lower-priced plans. Some examples of these gated features include:
- Time zone picking for email sends
- Send-time optimization
- Phone support
- Engagement segments
On the free plan, many core e-commerce marketing features, in addition to the above, are also unavailable.
The pricing structure is not convenient to navigate for Shopify stores, as this reviewer points out:
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Campaign Monitor is known for its intuitive interface and flexible email templates. It has all the basics down, and it can help you handle email marketing campaigns from scratch. Easy to use, easy to create emails, and easy to set up. Everything is straightforward.
However, automation is limited, and its usage in conjunction with other external tools can prove to be a buggy experience. Reporting is also not as deep as that of other Mailchimp competitors.
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Other issues include limited options for styling and editing, limited choice of templates, formatting and customization issues, and an overall lack of robustness.
To unlock the few advanced features they have, you have to purchase the higher tiers, just like Mailchimp.
Campaign Monitor is intuitive, but recurring bugs detract from the overall experience. It’s rated 8.5 on G2 for ease of use.
Campaign Monitor offers linear, rule-based automation. Think: welcome series, post-purchase emails, and time-based follow-ups. However, there's no conditional logic, no dynamic branching, and limited flexibility.
Campaign Monitor gives you standard email metrics. Suitable for newsletters, but lacks ROI tracking and customer journey insights.
Campaign Monitor’s support quality is hit or miss. Paid plans include email and live chat (although not 24/7), while entry-tier users often feel left stranded. Users note delays and lack of detailed technical help, which is acceptable if you’re sending basic newsletters, but frustrating if you need advanced help, as this user pointed out:
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MailerLite
Unlike with Mailchimp, you will not pay based on contacts. Instead, the pricing is based on the number of active subscribers to whom the email is sent, i.e., ‘unique subscribers used.’ This feature significantly helps combat contact bloat.
MailerLite, like Campaign Monitor, has all the basic features in place. Users appreciate its free plan (although the email templates are only included in the paid tiers), as well as its landing page and website builder, and all the automations and email marketing flows it has in place. It is easy to use due to its clean interface. The drag-and-drop editor is intuitive; however, it lacks advanced elements.
Other reasons users dislike MailerLite include its limited personalization and customizable segments, as well as the fact that analytics lack advanced reporting and revenue tracking. If you're accustomed to detailed automation reports, MailerLite may feel lacking in this area. But overall, it’s cost-effective.
MailerLite is extremely easy to navigate, and its intuitive interface is one of its key advantages. The navigational flow is logical, and you won't have to go on a treasure hunt on the platform to set automations.
MailerLite works well for basic flows, simple triggers, and bare minimum segmentation. It’s user-friendly and gets the job done for small lists. However, as your audience grows, cracks begin to appear. According to a G2 review, conditional tags are not present, and MailerLite also deletes subscribers as a single bounce, which is a headache to clean up.
MailerLite covers the basics, including opens, clicks, unsubscribes, and automation statistics. G2 users say its simplicity is a strength, but they also note that it lacks finer-grain tracking, such as revenue attribution.
MailerLite’s email support and chatbot are super helpful, and they help you within minutes. For live chat support, you will need to buy one of the more costly plans.
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Constant Contact
The catch is that key e-commerce automation and segmentation are only available under the Premium Plan, and thus, it is often the only viable plan for Shopify stores. So, while you feel you have three plans to choose from, there’s only one, and it's priced relatively high compared to other Mailchimp competitors.
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Additionally, there’s no free plan; instead, a 60-day free trial is available.
- The email builder is similar
- Decent segmentation, although Constant Contact gates segmentation details for higher plans, and it seems to go progressively awry depending on the variables you add
- Mailchimp is slightly more advanced in terms of automation
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For example, this user found Mailchimp to be more user-friendly. They point out a specific use case related to font diversity within the same bullet point as an issue with Constant Contact. Its block editor is also less impressive:
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Constant Contact is also easy to use when it comes to core navigation, but obstacles with customization of emails landed it an 8.5 score on G2, just like Campaign Monitor.
Constant Contact’s automations are pretty limited, and the depth of functionality depends on the plan you opt for. You may need to utilize integrations like Zapier to enhance your automations. Glitches in the system make segmentation quite tedious.
Reports basic engagement metrics, but users frequently cite glitches, miscounts, duplicates, and unexpected fluctuations.
Finally, with Constant Contact, the quality of customer support is highly inconsistent. Some users report receiving highly knowledgeable and fast support, while others feel that they never receive a response. Have a glance at these polar opposite reviews, starting with this 5/5 review…
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And this absolutely disappointed review:
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Tread with caution if you are considering Constant Contact.
Some tools cast a wide net, attempting to integrate with every platform imaginable. Others stay focused on doing fewer things well.
Mailchimp, despite its flaws, still excels in the number of integrations. It integrates with nearly everything: social, forms, CRM, e-commerce, and finance. But if you’re on Shopify, tread carefully: the integration is limited after their split. Also, more integrations don’t always mean better ones.
Here's a side-by-side look at how Mailchimp’s alternatives compare when it comes to native integrations and flexibility through platforms like Zapier or APIs:
- Shopify (deep integration: carts, orders, products)
- Judge.me, Loox, PageFly, Rise.ai, TrustSpot, Wheelio
- Shopify, WooCommerce, BigCommerce, Magento
- Google Ads, Facebook, Recharge, Salesforce, Typeform, Zendesk, Postscript, Gorgias, Attentive, etc.
- Shopify, WooCommerce, WordPress, Stripe, Squarespace
- Canva, Adobe Express, Xero, SurveyMonkey, Webflow, Google Sheets
- Shopify, Salesforce, WordPress, Google Analytics, Eventbrite, Facebook Lead Ads
- Shopify, WooCommerce, Eventbrite
- Facebook/Instagram, Google Ads, Vimeo, Outlook, QuickBooks, Mindbody
- PushOwl doesn’t try to match Mailchimp’s integration list. It focuses on Shopify and does it well. You get deep, real-time sync with carts, products, and orders. It’s leaner, but sharper if you’re a Shopify brand.
- Klaviyo outpaces Mailchimp in terms of e-commerce depth. Its integrations activate data across channels. More power, more segmentation, but also more setup.
- MailerLite doesn’t have Mailchimp’s breadth, but it hits the essentials. For simpler use cases, it holds up.
- Campaign Monitor feels lighter than Mailchimp in terms of integrations. It covers the basics, but if your stack goes beyond that, you may need some extra workarounds.
- Constant Contact leans hard on Zapier to match Mailchimp’s connectivity. The result? More steps, but less plug-and-play. Fine if you’re patient; not ideal if you’re moving fast.
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Top Use Cases and Features
Here’s a breakdown of Mailchimp’s email and SMS tool to establish a frame of reference:
Mailchimp Pricing (Is it Cost-Effective?)
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- Migration services (included only in the Premium Plan)
- Personalized onboarding
- Custom reports
- Content optimizer, send-time optimization, and comparative reporting
- Predictive segmentation, advanced segmentation, behavioral targeting, CLV, and purchase likelihood
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Mailchimp Pros and Cons
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Ease of Use
Automation and Segmentation
Mailchimp Reporting and Analytics
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Mailchimp Customer Support
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Mailchimp is ideal for early-stage businesses that are not yet scaling aggressively.
Here’s our final take on its alternatives:
