Best Omnisend Alternatives For Shopify in 2025

Omnisend is like IKEA furniture: affordable and functional, but the setup takes work. If you don’t have time to figure it out yourself or the budget to hire outside help, its inconsistent support can quickly become a roadblock. Need better support than Omnisend? Here’s what to try.
Here’s a list of Omnisend alternatives…from an Omnisend competitor. Why are we giving options other than our tool? Because we know that PushOwl may not be for everyone. So, do check out these Omnisend alternatives:

Comparison Matrix

Here we have a series of comparison tables for Omnisend’s alternatives. If you want to know more about a specific tool, you can go to the section dedicated to that tool!
Tool
Best For
Standout Features
PushOwl(Note: PushOwl handles push + SMS; email is powered via its tight integration with Brevo)
Shopify stores wanting email, SMS & push, and WhatsApp with great support
Volume-based pricing, omnichannel (email + SMS + push + WhatsApp), white-glove migration
Yotpo
Brands needing email, SMS, reviews, and loyalty programs
Advanced segmentation, 300+ templates, AI product recommendations
Drip
Email-only Shopify marketers focused on segmentation
Clean visual builder, A/B testing, revenue attribution
Sendlane
Marketers who need email + SMS with high deliverability
Dedicated servers, trigger-based automation, and landing pages
Postscript
Shopify stores focused on SMS-only marketing
Clean SMS analytics, advanced segmentation, and a free basic plan

Summary of Pros and Cons of Omnisend Alternatives

Here’s a table for quick review:
Tool
Pros
Cons
PushOwl (integrated with Brevo)
  • Omnichannel (Email, SMS, Push, WhatsApp) with volume-based pricing
  • Excellent and consistent customer support across all tiers
  • Personalized onboarding and white-glove migration for all users
  • Takes user feedback to roll out new features quickly
  • Automation and segmentation are not as advanced
  • Analytics is less granular than some competitors
  • Smaller template library
Yotpo
  • Powerful automations and segmentation
  • Highly intuitive UI and easy navigation
  • Excellent customer support
  • Feature-rich: reviews, UGC, referrals, loyalty + email/SMS bundles
  • Drag-and-drop email builder with AI recommendations
  • No web push
  • Expensive (starts at $368/month for email/SMS)
  • Confusing pricing structure tied to order volume
  • Faulty A/B testing and glitchy email builder reported
  • Basic UX issues like clunky pop-up design
Drip
  • Clean, visual email builder
  • Strong segmentation and prebuilt ecommerce workflows
  • Reliable customer support
  • A/B testing and attribution tracking included
  • No SMS or push
  • No free plan (only 14-day trial)
  • Setup can be buggy with a learning curve
  • Onboarding + migration is only available in high-tier plans
Sendlane
  • Combines email, SMS, and review tools
  • Excellent deliverability with dedicated servers
  • Strong support across all plans + assigned reps on higher tier
  • Straightforward campaign builder
  • No push notifications
  • Limited integrations with key ecommerce tools
  • Advanced analytics and reporting are not as detailed
  • Lacks transparency in pricing for business tiers
  • SMS trial not included in the free tier
Postscript
  • Excellent SMS automation and segmentation
  • Personalized support for premium plans
  • Intuitive SMS builder and campaign templates
  • Clean analytics for SMS performance
  • Limited to SMS only; no email or push
  • Support varies drastically across pricing tiers
  • Unclear SMS credit usage rules
  • Users report being billed even with zero usage

Are Omnisend Alternatives Cheaper?

Now that you have an idea of the different features Omnisend and its alternatives have, let’s look at the most divisive parameter, that is, pricing. We will go over the pricing for each tool later on, but here’s a handy skim sheet:
Tool
Starting Price
Free Plan?
What’s included
Omnisend
$16/month
Yes
500 emails, 60 SMS
PushOwl (integrated with Brevo)
$19/month
Yes
500 emails, 500 push
Yotpo
$368/month
No (SMS/email)
SMS + Email
Drip
$39/month
14-day trial
Email only
Sendlane
$100/month
Yes
50K emails, SMS extra
Postscript
$25/month
Yes
SMS only
Top Use Cases and Features
PushOwl Pricing
PushOwl Pros and Cons
Ease of Use with PushOwl

PushOwl

(Rated 4.8/5 on Shopify with 1600+ reviews)
PushOwl closely matches Omnisend’s features at a better price and with stronger support.
Top Use Cases and Features
Here is a list of PushOwl features and use cases Shopify marketers can use:
Omnichannel marketing through: Email, SMS, push, and WhatsApp
Abandoned cart recovery flows that combine the marketing channels to boost recovery rates
Multilingual and cross-platform delivery of notifications, including welcome sequences, back-in-stock alerts, and flash sales
A/B testing of campaigns
Advanced segmentation and personalization
No-code campaign builders using AI assistance
Comprehensive analytics based on UTM parameters, CTRs, impressions, and subscriber growth
PushOwl Pricing (Is it Cost Effective?)
PushOwl pricing is based on volume, so unlike Omnisend, you will pay only for the quantity of emails, web push notifications, or SMS alerts you send. The free forever plan includes 500 emails + 500 web push notifications per month.
Even with 10,000 push sends and 500 emails, PushOwl’s $19/month plan remains affordable for even small Shopify stores. What about SMS? You get credits at $7.50 per 750 SMS alerts.
BASIC BUNDLE
All email features (10% OFF on annual plan)
$0.00
500
Emails / month
$0.00
500
Web push / month
$0.00
0
SMS credits / month
$0.00
/ per month
(Billed Yearly)
PLUS BUNDLE
All email features (10% OFF on annual plan)
$0.00
500
Emails / month
$0.00
10k
Web push / month
$0.00
0
SMS credits / month
$0.00
/ per month
(Billed Yearly)
POWER BUNDLE
All email features (10% OFF on annual plan)
$0.00
500
Emails / month
$0.00
25k
Web push / month
$0.00
0
SMS credits / month
$0.00
/ per month
(Billed Yearly)
PushOwl Pros and Cons

Shopify stores love PushOwl because it is easy to set up and use, and it is cost-effective. It covers numerous automated flows for back-in-stock reminders, ACRs (abandoned cart recovery), flash sales, price-drop reminders, and email newsletters.

However, PushOwl’s most significant pro is its personalized customer support. Not only is onboarding and migration a part of every plan (unlike other Omnisend alternatives that only provide this feature for the high-end plans), but customer support is available at all times.

Unlike support channels that require you to rehash the problem each time the issue is escalated, PushOwl keeps the issue open even after resolution, so a customer support representative can follow up.

Your setup time is reduced to minutes because you have someone walking you through the entire process.

Another pro of PushOwl is that it takes user feedback to roll out features across the product, as this review describes:

Let’s do a TL;DR of the above review:

Robust automation and event tracking that is better than Google Analytics
Jaw-dropping price point
Customer support helps set up automations
Developers create new features within days

Here are some of the complaints related to PushOwl:

Setting up isn’t easy without support
Automation and segmentation, though good, are not as advanced
Customer suGranularity of reporting and analytics is not as deep as the Goliath of omnichannel marketing, Klaviyo (although PushOwl is the David when we pit them based on certain parameters)pport helps set up automations
The template library is not as diverse as Omnisend’s
Ease of Use with PushOwl

G2 ranks PushOwl a solid 9.6 based on its ease of use, thanks to its intuitive drag-and-drop automations and pre-built workflows specifically built for Shopify stores.

Top Use Cases and Features
Yotpo Pricing
Yotpo Pros and Cons
Ease of Use with YOTPO

Yotpo

(Rated 4.8/5 on Shopify with 4800+ reviews)
Yotpo is not just for collecting and moderating customer reviews; it’s a robust marketing tool.
Yotpo’s Top Use Cases and Features
Here are some of Yotpo’s features:
Email + SMS campaigns (No push notifications)
Personalization and segmentation based on customer behaviors
Automated flows for cart abandonment, welcome messages, and so on
Drag-and-drop email builder with over 300 templates
AI-powered product recommendations
Yotpo Pricing (Is it Cost-Effective?)
Yotpo has a “build your bundle” option that allows you to pick among sms, email, reviews+UGC, or loyalty + referrals. It also has individual plans for each of these. The whole product suite offers three plans based on monthly order volumes, starting at $368 per month, with additional usage charges for email and SMS. 

Overestimating order value may be needed to avoid billing issues, as this Shopify review for Yotpo points out:

Yotpo has a free plan for reviews and referrals, but not for email and SMS.

Yotpo Pros and Cons

Yotpo’s pros include: 

Highly intuitive UI
Easy navigation when it comes to setting up reviews
Top-notch customer support team
Powerful automations
Advanced segmentation

The review below adequately sums up all that Yotpo does well, but also points out a significant blocker.

The tool is not ideal for small businesses due to the steep pricing (starting at $368 per month). With a price tag that heavy, the tool as a whole should be intuitive.

The review below identified that the pop-up and builder UX issues create friction.

This is some text insiA Reddit reviewer mentioned switching to Omnisend after repeated issues with Yotpo’s email builder and trackers.de of a div block.
So while Yotpo has powerful features, its implementation of these features is not on par with Omnisend and its other alternatives.
Ease of Use With Yotpo

Yotpo’s main dashboard is highly intuitive, but as you delve into the tool, you will find that its email builders and pop-up builders are flawed and clunky.

Top Use Cases and Features
Drip Pricing
Drip Pros and Cons
Ease of Use with DRIP

Drip

(Rated 4.4/5 on Shopify with 450+ reviews)
Drip specializes in visual email automations with deep segmentation.
Top Use Cases and Features
Features and use-cases include:
Drag and drop email editors with 50+ e-commerce templates
Visual automation for multi-step cart abandonment sequences and welcome flows, along with pre-built workflows
Advanced segmentation based on purchase history, email engagement, and browsing behavior
30+ forms for pop-ups and lead generation
Analysis based on revenue attribution, subscriber behavior, and open rates
A/B testing of email campaigns
Drip does not offer SMS and push capabilities.
Drip Pricing (Is it Cost-Effective?)
With Drip, pricing is based on the number of active accounts and the volume of emails (it does not support push or SMS alerts) that you send per month. For up to 2,500 accounts, the plan costs $39.

These plans do not include personalized onboarding or free migration (unlike PushOwl) unless you buy the $249/month plan for an email list of 17,500 people.

Free trial? Fourteen days only, so it is just a test run, basically.

Drip Pros and Cons

Drip does what it offers. It is priced decently, and the customer support team helps Shopify marketers make the most out of their tool. Even the basic plan pulls its weight. This makes Drip a highly cost-effective tool, as this reviewer concludes:

Drip’s visual email builder is the most intuitive part of the platform, presenting Shopify marketers a clean template to formulate their notifications.

Where does Drip fall behind? The signup process and some of the flows are buggy, and the learning curve is steep, so keep those YouTube tutorials and customer support helplines handy.

No free plan and gated onboarding make Drip less cost-effective for smaller stores. Those with limited budgets and smaller teams may need onboarding and migration support, so this limitation in pricing is an unreasonable obstacle.

Ease of Use With Drip

Drip has a visual email builder and plenty of AI-assists, making it super user-friendly.

Top Use Cases and Features
Sendlane Pricing
Sendlane Pros and Cons
Ease of Use with Sendlane

Sendlane

(Rated 4.7/5 on Shopify with 60+ reviews)
Here’s everything you need to know:
Top Use Cases and Features
Sendlane does not include push notifications, but it does include the following for its Shopify store clients:
Email and SMS campaigns with drag-and-drop builders
Landing page and pop-up creator
In-platform review collection
Advanced automation for workflows related to purchase behavior and cart abandonment
Analytics based on spam complaints, open/click rates, and subscriber growth
Personalized trigger-based follow-ups at different parts of the customer lifecycle
Sendlane Pricing (Is it Cost-Effective?)
Sendlane, which only provides SMS + email campaigns, has simple pricing. Its starting plan, at $100/month, supports 50K emails per month. For SMS, the plan charges $0.009 per credit, including carrier fees. This means that for $9, you can send 1000 SMS alerts.
For businesses, the pricing plans for Sendlane are not transparent on its page. It has three different support tiers (Professional, Enterprise, and Enterprise Plus), which you can pick from. 

The Professional Plan is $600/month, and it allows a minimum of 500K email sends. The breakdown of thresholds under Professional, Enterprise, and Enterprise Plus is not available on the pricing page.

The free trial is for 60 days. It includes 500 email sends and 100 contacts, but no SMS.

Sendlane Pros and Cons

Sendlane is known for its easy-to-use email builder and straightforward approach to email communication for marketers. It consolidates the job of marketing through email + SMS, along with managing reviews, making it a cost-effective tool.

Like PushOwl, Sendlane has dedicated servers, which means deliverability is not an issue. It also offers solid support on all tiers, with dedicated reps and feature rollouts based on user feedback.

Complaints related to Sendlane stem from its poor integration capabilities. It does not support many key e-commerce integrations, and operating it in isolation will mean that you need to add more tools or build custom integrations, which can add to your marketing team’s never-ending to-do list.

Ease of Use With Sendlane

Sendlane is super easy to use because of a clean dashboard and highly organized functionalities.

Top Use Cases and Features
Postscript Pricing
Postscript Pros and Cons
Ease of Use with Postscript

Postscript

(Rated 4.7/5 on Shopify with 12,000+ reviews)
Check how Postscript matches up to Omnisend and its alternatives:
Top Use Cases and Features
Postscript’s focus is SMS campaigns, and it does not support campaigns for email or push notifications. But within SMS campaigns, you will get the following:
SMS and popups
Message analytics, including delivery rate, opens, clicks, and revenue attribution
Subscriber analytics
A/B testing of SMS campaigns
Advanced customer segmentation and multi-step flows for different stages of the customer lifecycle
Postscript Pricing (Is it Cost-Effective?)
Postscript has three plans. The first one is a free plan for “brands just getting started with SMS.” The other two plans are based on varied levels of customer support and other factors.

Shopify stores with smaller teams who need support by virtue of their size may find it tricky to buy a higher tier due to the increased costs, which means they cannot unlock priority support. As a result, they will end up paying extra just to make the best out of the plan through assistance.

Other Omnisend alternatives, such as PushOwl and Yotpo, do not provide different levels of support depending on the plan. The level of customer support is the same regardless of the plan you pick, thus making it more accessible to smaller teams with smaller budgets.

Postscript Pros and Cons
For users who enjoy Postscript, the templates come in handy, and the automations are sufficient to roll out sophisticated SMS campaigns.
Users on premium tiers report proactive, helpful support. You can meet your dedicated customer representative multiple times each month and discuss ways to squeeze more benefit out of the product.
Postscript’s biggest con is that it is limited to SMS campaigns and can not help with other marketing channels. Also, unclear credit rules mean you might waste SMS spend if not used wisely.

 Some users report being billed even without usage.

Another complaint comes from users of the cheaper plans. They do not receive priority support, which means their issues are not resolved in a timely manner, or sometimes, at all.

Overall, Postscript has quite a few benefits but a fair share of flaws as well, so keep these in mind while assessing it as an Omnisend alternative.

Ease of Use With Postscript

Rated 9.4 on G2, Postscript has simple SMS campaign setups, thus providing a seamless experience.

A Quick Primer on Omnisend
(Rated 4.7/5 on G2 with 2800+ reviews)
Go through this mini-guide on Omnisend to understand whether picking an alternative is worth it:

Top Use Cases and Features

Omnisend offers the following to its Shopify store clients:

Omnichannel marketing through email, SMS, and push notifications
Ecommerce marketing automations, via pre-built workflows for cart abandonment reminders, post-purchase follow-up, flash sales, etc.
Advanced segmentation and personalization based on user behavior and demographics
Landing pages and pop-ups
Template library for email, SMS, and push messaging campaigns
Drag-and-drop editors
Analytics based on delivery and open rates, subscriber growth, and UTM parameters

Omnisend Pricing (Is it Cost-Effective?)

Omnisend has a free plan that includes up to 500 emails and push notifications + 60 SMS messages per month to 250 contacts.
The cheapest paid plan is $16/month for up to 500 contacts, and the Pro Plan is $59/month for up to 2,500 contacts. This plan includes unlimited emails and web push notifications.
If you pay 3 months upfront for either, you get a sizable discount. With the Pro Plan, you also get free SMS credits worth the monthly subscription amount.
Omnisend is one of the cheaper options, for sure. But it comes at a hidden cost, as pointed out by this user on Reddit on the r/emailmarketing subreddit:
Billable contacts include inactive subscribers, so unless you regularly clean your list, you may be paying for dead weight.
So, a disclaimer to the pricing is that you should filter through the lists frequently to ensure you are not paying for a bloated contact list.

Omnisend Pros and Cons

In terms of what it does well, Omnisend is ideal for those who cannot afford a huge marketing team. The dashboard is quite intuitive, so you do not have to go through a million steps to set up your automations. In terms of user friendliness, it does its job. Omnisend is tailored for e-commerce flows.
But here is the catch: if the support is either excellent or bad and there’s no in-between, then it can present a massive problem for you if you need Omnisend support on a day when they are not equipped to resolve your issues. You will find a plethora of reviews praising Omnisend’s support. And then you will also find…
The review above talks about how the support team couldn’t resolve broken welcome email buttons, causing revenue loss. The support team, despite multiple requests, continued to provide solutions that were not helpful. This highlights a deeper issue: not just the quality of support, but also the consistency in getting the right kind of help.
Furthermore, if the support is so unsatisfactory that you may need to employ a third-party expert, then you must account for this when assessing the cost-effectiveness of the tool. In the Shopify review below, the user praises Omnisend for its features, but feels that the support is unable to help Shopify stores maximize the tool's potential.
The review further goes into how they needed to employ the services of a third-party expert since the support team was not able to walk them through the required resolution.
And even when you don’t need real-time help, Omnisend’s support documentation leaves many users wanting more. Why? If Omnisend is known for its personalized segmentation and highly complex automations, a must for an omnichannel marketing tool, the flip side is that Shopify marketers are often not able to make the most out of these benefits due to a lack of support resources.
This reviewer admits that Omnisend offers powerful capabilities. But when a platform is too complex to use without external help, the value starts to diminish.
However, if it complicates the end goal of sending a marketing email, ease of use becomes an obstacle. Reliability is a core metric for any marketing platform, and Omnisend falls short here.
Other complaints include limited segmentation filters, basic email templates, and poor reporting features.
The email templates are not only basic but also appear differently once they are sent, and customizing them can be a tedious process for some marketers.

Ease of Use With Omnisend

Omnisend has a cluttered UI, which sometimes takes time to get the hang of, and is rated 9.1 on G2.
Integrations With Omnisend and Its Alternatives

Dive in here to know all about whether your tool of choice integrates with other tools in your marketing stack:

TOOL
Integrations
Omnisend
160+ integrations with major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and more.
It also supports integrations with over a thousand third-party apps through Zapier.
PushOwl (integrated with Brevo)
Integrates seamlessly with major Shopify apps for various stages of the consumer lifecycle.
Shopify, WooCommerce, BigCommerce for e-commerce flows, and Judge.me, Loox for post-purchase processes
+ a range of integrations through Zapier
Yotpo
120+ integrations spanning e-commerce platforms like BigCommerce and WooCommerce + integrations with tools related to loyalty programs, reviews, referrals, etc., as well.
+ a range of integrations through Zapier and API key configuration
Drip
Integrations with Shopify, BigCommerce, and WooCommerce, along with custom stores via API
+ 800+ integrations through Zapier and Albato
Sendlane
Zapier support, along with one-click integrations with major e-commerce apps
Postscript
Limited to mostly third-party app ecosystems related to customer service platforms, loyalty and reviews, and shipping and subscriptions. Not too many e-commerce integrations.

Automation and Segmentation of Omnisend Alternatives

Omnisend and its alternatives boast advanced automations and sophisticated pre-built workflows. Omnisend itself has strong automation workflows with personalized segmentations and omnichannel triggers based on user behavior. PushOwl has automations for every flow you can think of, including cart abandonment, welcome series, back-in-stock alerts, and much more. Neither PushOwl nor Omnisend requires coding experience to set up these automations.
Yotpo, though inclined more towards reviews and UGC, also has automations via acquisitions across its email and SMS campaigns. Postscript has SMS-focused automation, including cart abandonment and other purchase triggers. It also supports segmentations based on user behavior.
Sendlane and Drip are on par with each other in terms of automation of their email campaigns.

Reporting and Analytics Capabilities of Omnisend Alternatives

In terms of reporting capabilities, Omnisend tracks campaign performance well and has a solid score of 9.4 on G2 due to its highly detailed dashboard.
PushOwl’s Audience Insights score on G2 is 10, with its analytics considered better than Google Analytics itself (GA integration guides are also available for custom reporting setup).
Yotpo, Drip, and Postscript also have solid insights and reporting capabilities across various parameters, as discussed as part of their respective features. Yotpo presents detailed insights related to review volumes and other hard metrics. Drip has strong analytics that come in handy for lead tracking and behavior tracking. Postscript’s SMS performance tracking is solid and helps with overall ROI.
Sendlane has basic reporting and analytics, which are reliable but nothing too detailed.
Will You Get Timely Customer Support When You Need It With Omnisend Alternatives?

Based on all the pros, cons, and complaints related to customer support, this is a handy sheet regarding how Omnisend and its alternatives handle customer issues:

TOOL
Customer Support
Omnisend
Either really good or not at all helpful; thus, customer support is not consistently reliable
PushOwl (integrated with Brevo)
Excellent customer support and personalized resolution across all plans
Yotpo
Solid 24/7 live chat and email support across all plans
Drip
Great customer support, but onboarding + migration is only available for the higher tiers
Sendlane
Excellent customer support across all plans + onboarding support
Postscript
The quality of customer support depends on your plan; lower plans receive unsatisfactory customer support
 Which Omnisend Alternative Is Best for You?

Omnisend is the tool for you if you want a cost-effective tool that is easy to use and has the bare minimum in place. Nothing bad, but nothing fancy either. It is ideal for small to medium-sized Shopify stores.

But if consistent customer support is a major priority, then the following Omnisend alternatives will be a better fit:

TOOL
Pick This Tool If
PushOwl (integrated with Brevo)
You are looking for:
  • Email + SMS + Push + WhatsApp
  • A solid forever-free plan
  • An affordable, easy-to-use, omnichannel retention platform
  • A way to scale without CRM complexity
  • White-glove migration and continuous + reliable customer support
You come under any of the following:
  • Shopify and WooCommerce merchants
  • Startups
  • Mid-sized D2C brands and agencies handling multiple ecommerce stores
Yotpo
You are looking for:
  • Email + SMS + reviews
  • A free starter plan for reviews
  • Tight Shopify and e-commerce-native integrations
  • Excellent support
  • Highly intuitive UI + easy navigation + powerful automations + advanced segmentation
Drip
You are looking for:
  • Visual email campaign builders
  • A free trial + cost-effective tool
  • Granular segmentation
  • Excellent customer support
You are:
  • A Shopify store looking to build its customer base and revenue only through emails
Sendlane
You are looking for:
  • Email + SMS only, along with reviews
  • Easy-to-use tool
  • Complex pop-ups and review management
  • A tool that does not stop at Shopify; includes Miva, custom storefronts, etc.
  • 60-day free trials
  • High deliverability
  • Excellent customer support across all tiers
You are:
  • A Shopify, WooCommerce, or Miva merchant who needs enterprise-like tools without the enterprise bloat
  • A team that needs 1:1 training, onboarding, and responsive support
  • An email marketer or retention lead frustrated with deliverability or shallow data
Postscript
You are looking for:
  • A Shopify-native SMS platform that is built specifically for ecommerce
  • A basic free plan for your SMS campaigns
  • Plug-and-play SMS templates
  • Personalized customer support (if you are willing to pay more for it)
You are:
  • An agency looking to layer SMS on top of an email tool
  • A D2C brand that is already using Shopify and wants to scale SMS fast
The best Omnisend alternative isn’t the most feature-packed. It’s the one that fits your team’s needs and capabilities.
And if you’re still confused, you can opt for a free PushOwl plan to get the ball rolling.
Install PushOwl
on your Shopify store today!

Capabilities

Email MarketingSMS MarketingPush NotificationsMarketing AutomationMagicFit (new)

Company

Why PushOwl?PricingPartnersAbout Us

Outcomes

ActivateEngageRetain

Resources

BFCM GuideBlogTemplatesExamplesCase StudiesDocumentationBrand Kit

© PushOwl 2025. All Rights Reserved.

Privacy Policy
Terms & Conditions