PushOwl vs. Omnisend

Omnisend and PushOwl are like two top candidates interviewing for the same role; both are smart, capable, and well-dressed. The decision often comes down to the finer details: one might be better at ecommerce marketing automation, the other at speed. Similarly, for Shopify brands, the choice is not just about budget or ease of use. It is about which tool aligns better with your retention goals, workflow preferences, and omnichannel marketing priorities.

The comparison table below will help you pick between them, so you do not have to pore over review websites or dig through Reddit threads to find out which tool is a better fit for your Shopify store.

What You Need to Know Before Comparing Them

Omnisend has been around for a long time, gradually carving out its space as a cost-effective omnichannel marketing tool that gets all the basics right for Shopify marketers. It does email, SMS, and web push notifications. Its automations and segmentations get the job done.

PushOwl, on the other hand, is a relatively newer kid on the block, still getting its bearings. However, it has impressed Shopify marketers in a short time with its ability to combine email, SMS, and web push to build a cost-effective tool that helps you win back lost leads and fill up those abandoned carts.

Yet, there are some subtle differences between the two that are worth comparing.

Full disclosure: we are PushOwl. We know our product inside out, and yes, we believe it is an excellent fit for many Shopify stores and e-commerce brands. But we also see the importance of being objective.

Dive into this jargon-free and skimmable comparison between PushOwl and Omnisend to help you contextualise reviews and discover customer conversations about these two tools.

PushOwl vs. Omnisend:Feature-by-Feature Comparison

PARAMETER

OMNISEND

PUSHOWL

Overall Goals

Streamline email, SMS & push marketing for e-commerce brands to boost ROI (claims $68 per $1 spent)

Help Shopify/Woo merchants increase conversions via omnichannel campaigns & automation, with strong support on all plans

Pricing

Free: 500 emails/push + 60 SMS to 250 contacts
Standard: $16/mo (500 contacts; 6,000 emails + 60 SMS)
Pro: $59/mo (2,500 contacts; unlimited emails + ~3,933 SMS credits + unlimited push)
30% off for the first 3 months when paid upfront

Free: 500 emails + 500 web-push/month, unlimited subscribers
Plus: ~$19/mo for ~10k pushes + features (abandoned cart, notifications)
SMS credits: $7.50 per 750

Core Differentiators

E-commerce-focused workflows, strong template library, bundle of email/SMS/push, support for global SMS

AI-powered email builder, white‑glove onboarding on all plans, multilingual push, rapid feature rollouts based on user feedback

Product Suite Features

Email + SMS + Push
Landing pages
Popups
Templates
Drag‑drop editor
Pre‑built ecommerce marketing automations
Analytics & UTM tracking

Email + SMS + Push
Popups
A/B testing
Multilingual delivery
AI campaign builder
Abandoned-cart recovery
Back-in-stock alerts
Flashsale flows,
Analytics on impressions/CTR/engagement

Segmentation / Personalization

Advanced behavior & demographic segmentation; rich feature set

Strong segmentation filters (location, behavior, device), not as granular

Level of Marketing Automation

Pre‑built omnichannel workflows (cart recovery, follow‑ups, flash sales)

Robust flows for cart recovery, welcome series, back‑in-stock, flash sales; also supports Shopify Flow integration

Ease of Use and Setup

Functional UI, but can feel cluttered; some users report a learning curve; G2 score approx. 9.1 for ease

Very intuitive drag-and-drop setup; G2 ease score ~9.6; strong onboarding & support reduces setup friction

Cost-effectiveness

Good value for features, but contact-based pricing means regular list cleanup is needed to avoid extra cost

Usage-based pricing means you pay only for delivered sends (impressions), with high ROI for SMBs

Customer support

Offers 24/7 live chat and priority support; however, user-reported inconsistency; some praise, others report unhelpful experiences

Highly rated support with onboarding and follow-up across all plans; users frequently note responsiveness

UX/UI

Clean but can feel cluttered; inconsistencies in email template rendering post-send

Streamlined interface, tailored for Shopify, intuitive message builder & campaign flow designs

Integrations

160+ integrations (Shopify, WooCommerce, BigCommerce, Zapier, etc.)

Shopify‑centric integrations (Judge.me, Loox), WooCommerce, BigCommerce, Zapier, Shopify Flow

Reporting

Detailed campaign analytics: delivery, open/click rates, segment insights, UTM

Rated ~9.4 on G2

Analytics track impressions, CTR, engagement; some users claim reporting outperforms GA; G2 Audience Insights rating of 10

Deliverability (emails going to spam, not getting sent, etc.)

Full SPF/DKIM/DMARC setup, IP warm-up, deliverability team, inbox placement >85‑95%

Push notification delivery varies (browser/device factors), but impressions-based pricing & subscriber cleanup help optimize deliverability

User Feedback & Reviews

G2: 4.6–4.7/5 (~2,800+ reviews). Users praise ROI and workflows but mention support issues, UI, and template glitches

Shopify Store: ~4.8/5 (1,600+ reviews). Users appreciate cost, automations, support, minor complaints around templates & deeper segmentation

Use Case Scenarios

Consider these illustrations to see which tool is a good fit for your Shopify store:

Scenario 1

Bootstrapped Shopify Store Needing Fast Setup & White-Glove Support

PushOwl wins this one, hands down.

Let’s say you are running a lean Shopify store. You are doing the email and SMS, and push yourself (or maybe you have one caffeinated junior marketer helping out). You do not have time to get lost in support tickets or watch hours of YouTube tutorials on advanced flows. You need onboarding help, hands-on migration, and someone to tell you “this is the button you click.”

This is where PushOwl shines. It offers reliable omnichannel support, even on lower plans. You get email, SMS, and push; not as complex as a Klaviyo or a Customer.io setup, but definitely enough for welcome flows, flash sales, abandoned cart recovery, and newsletters.

Plus, the support team actually sticks with your issue instead of closing tickets on Day 1.

Scenario 2

Shopify Brand Scaling Email Revenue with Deeper Ecommerce Automation

Omnisend takes the lead here.

You have already tested basic automations. Now, you are eyeing advanced segmentation like separating dormant subscribers from hyper-buyers or triggering SMS + email flows based on AOV and campaign engagement.

You want personalized cross-sell flows and UTM-based tracking. And you have got a marketer or agency who knows what they are doing.

Omnisend’s layered automations, flexible segmentation engine, and templated flows for campaigns like “replenishment reminders” or “VIP-only flash sales” are built for brands entering scale mode.

And with their unlimited email volume on paid plans + solid drag-and-drop editor, it becomes a viable tool without the pricing bloat.

Scenario 3

High-Growth D2C Brand Managing Seasonal Campaign Spikes

PushOwl makes a strong case…but with context.

Let’s say you are a D2C brand that lives and dies by Q4. You need to set up time-sensitive campaigns (like price-drop + back-in-stock + urgency-driven SMS) and get them out fast across channels. Your internal team is small, your agency is juggling three other clients, and downtime during campaign setup is not an option.

This is where PushOwl’s support-led speed can make all the difference. Even if their automation is not as sophisticated as Klaviyo or Omnisend, the “done with you” setup, no-code builder, and fast turnaround on feature requests are game-changers when every hour counts. Also, since pricing is volume-based, you are not being punished for a bloated list that just spiked during BFCM.

That said, if you are looking to analyze granular channel performance, test 15 audience splits, or plug in attribution tools across paid and organic, Omnisend might still edge ahead with its more detailed reporting suite and campaign A/B testing.

What It’s Not

Some limitations you need to know:

PushOwl is not:

A platform for hyper-complex, multi-branch automations with deep data layering (think Klaviyo-level sophistication).
Designed for enterprise marketing teams that need customizable integrations across dozens of internal systems.
A go-to if your core need is advanced email design with deep creative flexibility; its template library is functional, not flashy.
Built for teams relying heavily on granular attribution and multi-touch revenue tracking across campaigns.
Equipped with native in-app messaging or tools for mobile-first brands looking beyond push/email/SMS.
Focused on design-heavy email marketing. If you are looking for pixel-perfect creative control, you might find the template library simple.
Built for analytics nerds who want to slice and dice 100 data layers.
A generic catch-all tool for every platform under the sun.

Omnisend is not:

A premium-tier option for brands needing high-touch support across time zones; you may run into gaps when you need help the most.
Ideal for marketers who want heavy segmentation without the time (or patience) to clean up contact lists; its pricing penalizes bloat.
Always beginner-friendly despite a clean UI. Some advanced workflows and personalization rules still come with a learning curve.
The most robust reporting engine on the block; data is there, but it lacks the polish and flexibility.
A consistently reliable support partner. Some users report fast, helpful responses; others are left chasing unresolved tickets, sometimes at the cost of lost sales.
A great choice if you need white-glove onboarding or hand-holding across automation setup. You may need to hire a third-party expert just to get going.
Forgiving with pricing. Omnisend charges based on billable contacts, including unengaged or inactive users, so unless you are constantly cleaning your lists, you will end up overpaying.

PushOwl vs Omnisend: Which Should You Pick?

PushOwl

PushOwl covers everything a high-performing Shopify store actually needs without the bloat. It is fast, functional, and conversion-ready. The reporting is clean, actionable, and made for marketers who want clarity, not dashboards full of noise. It is built to be supported, with a responsive team that walks you through setup, migration, and ongoing strategy, which is something most “DIY” tools do not offer. PushOwl is tailored for small to mid-sized Shopify businesses, which means it is laser-focused on what you need, without trying to be everything for everyone.

Omnisend

Omnisend for SMS, push, and email marketing is a solid pick if you are a mid-sized Shopify store looking for a no-frills omnichannel marketing tool that covers the basics (email, SMS, and push) in one place. The UI is clean, the pre-built workflows are helpful, and pricing starts low. But scratch the surface, and the cracks show: inconsistent support, limited customization, and contact-based billing that can quickly get bloated if you are not actively pruning your list. You will get the job done, but you might need external help to unlock its full potential.