Pushowl Vs. Yotpo

(You Need A Replacement For Email And Sms!)

As of August 2025, Yotpo will no longer be offering email and SMS marketing services. The focus will be on reviews and loyalty. As a Yotpo user, you may be looking for a replacement, and if you want to switch from confusing UIs, plans with gated features and rigid pricing, we may be the tool for you.

PushOwl started as a simple yet powerful web push tool designed specifically for Shopify. Over time, it has evolved into a leaner, more agile alternative that bundles web push, email, and SMS, without the bloat or the pricing drama. Merchants love it for its hands-on support, straightforward setup, and fair pricing that doesn’t penalize you for growing your list.

Before diving into the feature-by-feature breakdown, a quick heads-up: Yes, we’re PushOwl. That means we know our strengths, but we also know we’re not the right fit for every store. This guide aims to provide an honest, no-fluff comparison between PushOwl and Yotpo, helping you understand where each tool stands and which one aligns best with your needs.

PushOwl vs Yotpo:Feature-by-Feature Comparison

Note that we have presented the features as they were before Yotpo announced its shutdown of email and SMS services, so that you can compare what you were working with vs what PushOwl offers.

PARAMETER

YOTPO

PUSHOWL

Overall Goals

Full-suite retention marketing for large e-commerce brands (Focus has now shifted to reviews and loyalty)

Help Shopify merchants recover revenue with an omnichannel marketing strategy

Pricing

Pricing varies by module (reviews, loyalty, SMS, etc.) and grows with usage. It can get expensive fast. (Pricing is only for reviews, UGC, loyalty and referrals now)

Simple, usage-based pricing. No list-based inflation. Free plan available.

Core Differentiators

Centralized platform with reviews, loyalty, referrals, and messaging. (messaging is no longer available)

Focused, lightweight tool with fast setup and human support, even on the free plan.

Product Suite Features

Email, SMS (no longer available), reviews, loyalty, referrals; all sold as add-ons or separate modules.

Web push, SMS, WhatsApp, and email in one package. Designed to help recover carts and re-engage customers.

Segmentation / Personalization

Offers granular segmentation (before the discontinuation of email and SMS)

Offers pre-built segments and basic personalization suited for fast campaign deployment.

Level of Marketing Automation

Advanced automations across different touchpoints (but it can be overwhelming for beginners) (before the discontinuation of email and SMS)

Automation flows are designed around Shopify customer behavior with a more straightforward setup

Ease of Use and Setup

Feature-rich but can feel bloated. Setting up often requires onboarding support or technical help.

Easy setup; easy to use once you get used to switching between Brevo and PushOwl dashboards.

Cost-effectiveness

Expensive if you don’t use all the modules. Pricing grows with the contact list.

Pricing is based on usage, not contact size, and includes a forever-free plan. More affordable for stores focused on messaging rather than reviews or loyalty.

Customer support

Available but often gated behind higher plans. Users report delays and a lack of resolution.

Known for fast, helpful support across all plans.

UX/UI

Packed with features, but some users find the interface unintuitive.

Clean, focused UI. Easy for small teams to navigate and launch campaigns.

Integrations

Wide range, but often locked behind premium tiers or requires setup support.

Shopify-first integrations

Reporting

Deep reporting (can be overwhelming) (before the discontinuation of email and SMS)

Provides core reporting on campaign performance. Not as in-depth as enterprise tools, but easy to interpret.

Deliverability (emails going to spam, not getting sent, etc.)

Email/SMS deliverability is decent but can suffer if list hygiene isn’t maintained. (before the discontinuation of email and SMS)

Push notification delivery varies (browser/device factors), but impressions-based pricing & subscriber cleanup help optimize deliverability

User Feedback & Reviews

Shopify Store: ~4.8/5 (4000+ reviews). Mixed. Praised for features, critiqued for pricing and support.

Shopify Store: ~4.8/5 (1,600+ reviews). Users appreciate cost, automations, support, minor complaints around templates & deeper segmentation

Use Case Scenarios

For a fair comparison, the scenarios below are intended to match the situations of Yotpo users before the tool discontinued email and SMS:

Scenario 1

Bootstrapped Shopify Store Needing Fast Setup & White-Glove Support

PushOwl is the better fit.

If you’re a small Shopify brand, juggling retention and acquisition with a tiny team, you need a marketing tool that just works. PushOwl’s low-lift setup and knowledgeable support make it ideal for scrappy businesses that don’t have the time (or budget) for dedicated retention staff or external consultants.

From onboarding to campaign execution, PushOwl’s team provides hands-on help, even on free or lower-tier plans. You can get up and running with cart recovery, back-in-stock alerts, and push campaigns without feeling overwhelmed by setup or segmentation jargon.

Yotpo, in contrast, offers more complexity, but that comes with a steeper learning curve. It’s better suited for brands with a larger team or agency support that can dedicate time to stitching together reviews, loyalty, and SMS modules for a deeper impact.

Scenario 2

Shopify Brand Scaling Retention with Multichannel Automation

Yotpo takes the lead.

If your brand has a growing customer base and you're looking to increase repeat purchases using a connected loyalty, review, and SMS ecosystem, Yotpo offers that bundled advantage.

Their tools work well together, especially if you want loyalty points to drive SMS or review requests to feed back into targeting logic.

The real power of Yotpo comes through when you're using multiple products together. For example, you can trigger loyalty reminders via SMS or request reviews post-purchase based on average order value.

PushOwl, on the other hand, focuses on lean execution. It supports email, SMS, and push campaigns with essential flows and segmentation.

Scenario 3

High-Growth D2C Brand Managing Peak Season Campaigns

PushOwl makes a strong case.

Campaign-heavy months like BFCM or seasonal drops require speed, support, and stability. PushOwl’s advantage lies in how quickly you can launch omnichannel campaigns across email, push, and SMS without complex dependencies or needing a developer. And when something breaks during peak traffic? Their support is actually available and hands-on.

PushOwl’s pricing is also friendlier for brands that see sudden spikes in list size or subscriber activity during seasonal pushes. You won’t get hit with bloated charges due to inactive subscribers.

Yotpo, while robust, can feel heavy during such times. If you rely on multiple products, say, reviews and loyalty, in addition to SMS, campaign coordination becomes more complex. Support can also be inconsistent, depending on your plan, and response time matters, as every minute of downtime equals lost sales.

What It’s Not

Some limitations you need to know:

PushOwl is not:

A loyalty or review engine. You’ll need to plug in third-party tools for points-based retention or UGC workflows.
Ideal for enterprise brands that want complex, multi-layered data orchestration across global teams.
Designed for advanced analytics teams. The reporting is built for clarity, not slicing 100 customer cohorts.
Great if you're looking for hyper-visual email builders or advanced creative flexibility.
A one-stop solution if your retention strategy relies heavily on gamified loyalty or SMS-based review acquisition.

Yotpo is not:

Lightweight. Setup often requires onboarding support, especially if you're using more than one product.
Cost-effective for small or early-stage Shopify brands. The value kicks in when you’re using the full suite.
Known for quick support across tiers. Unless you're on a higher plan, resolution times can be frustrating.
Transparent with pricing. Costs can pile up quickly depending on the mix of products you use and your subscriber base.
Beginner-friendly. You might be paying for features you won’t use.

PushOwl vs Yotpo: Which Should You Pick?

PushOwl

PushOwl is great for lean Shopify brands that want fast execution, strong support, and solid campaign management across email, push, and SMS without the bloat or complexity of enterprise tools. It’s not trying to be everything. It’s trying to be effective, and it delivers.

Yotpo

Yotpo now only has reviews and loyalty, so instead of tacking on another tool to meet your omnichannel marketing priorities, just use PushOwl with its integrations that will fulfil what Yotpo currently offers!