Best Yotpo Alternatives For Shopify 2025
Comparison Matrix
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PushOwl
PLUS BUNDLE
POWER BUNDLE
The free plan is available for use forever, and it includes 500 emails + 500 web push notifications per month. The lowest-priced plan includes 10,000 push notifications and 500 emails. For SMS campaigns, the pricing is $7.50 per 750 messages. Another point to note is that regardless of which plan you choose, the level of support you will receive remains the same. Unlike some of Yotpo’s other alternatives, PushOwl offers consistent support across all plans, including the free tier. You won’t pay more just to get your questions answered. This volume-based pricing helps you avoid paying for contacts with whom you are not communicating in a specific month. The length of your subscriber list doesn’t matter.
PushOwl is recognized for its intuitive platform, which bundles all major channels (SMS, email, push, and WhatsApp) into a cost-effective plan. Since PushOwl is not crowded with features, it’s easy to set up. Creating and executing campaigns is super easy, as this Shopify review points out:
Common complaints about PushOwl include a less-than-comprehensive email template library, limited segmentations, and basic automations. But depending on your Shopify store’s needs, these e-commerce automations and segmentations may be precisely what you need.
PushOwl is ranked 9.6/10 on G2 for its ease of use. The drag-and-drop automations and pre-built workflows are super easy to navigate for Shopify store owners with limited marketing knowledge. It can be a little tricky to navigate due to the dual dashboards (PushOwl for SMS and push notifications, along with Brevo for email), but that’s the only limitation.
PushOwl has all the marketing automations a small to mid-sized Shopify store may need, including back-in-stock email flows, abandoned cart recovery notifications, flash sale alerts, and post-purchase follow-ups. You can create an omnichannel framework of communication by targeting the same customer across multiple channels.
PushOwl’s reporting dashboard is designed with the metrics that Shopify stores should care about in mind. Clicks, conversions, and revenue are tracked without complicated breakdowns. This visibility across campaigns. PushOwl’s Audience Insights score on G2 is 10, and its analytics are comparable to Google Analytics.
Customer support quality is PushOwl’s biggest USP. From onboarding and migration to issue resolution, the customer care team will provide 24/7 personalized support. Many tools gate their customer support to higher-priced plans. With PushOwl, you receive the same level of support across all plans, including the free one.
PushOwl is also quick with rolling out features based on customer feedback, which is something our customers appreciate.
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Mailchimp
STANDARD
Essentials
Free
Further, like with Klaviyo, many users face pricing frustrations due to the various tiers. Here’s an example:
Bloated contact lists are a common issue among Klaviyo, Mailchimp, and Yotpo.
Mailchimp, as an email and SMS marketing tool, is quite powerful, with easy integration and layered automation. This review covers everything that Mailchimp does well:
However, Mailchimp has some drawbacks as well. Its library of templates is not comprehensive, and you cannot import your custom templates, which this user points out as an option in Brevo, PushOwl’s email marketing component. Here’s what a G2 review mentions:
Mailchimp is also not easy to use, and we will explore this in the next section.
Ease-of-use is an issue across the board, with the UI feeling clunky, and management of automations and segments is a struggle if you are not tech-savvy, as this review points out:
Mailchimp has basic segmentations in place; however, they cannot help with layered e-commerce transactions. The segmentation tool is also not advanced, but for small Shopify stores with basic needs, it’s sufficient.
Like with its automations, Mailchimp offers basic reports, but some users find them too limited for nuanced decision-making. Here’s an example:
Mailchimp’s customer support is not reliable. Some Shopify clients report that Mailchimp takes days to respond to support tickets. Poor customer support and lengthy resolution times can lead to frustrating results for your marketing efforts. Here’s an example:
If you have been locked out of your account, the slow support means you will be unable to access your marketing campaigns for an extended period.
Automations and SegmentationsReporting and AnalyticsCustomer Support
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Klaviyo
EMAIL + SMS
FREE
As your list of active profiles/contacts grows, so will your prices under these plans. If you underestimate your monthly sends, you will be automatically upgraded to a higher plan.
This Shopify review points out a common obstacle that Klaviyo users face:
Billing issues can disrupt your omnichannel marketing suite budget, so, like with Yotpo, ensure you are monitoring each payment cycle.
Users are also not happy with sudden price changes that Klaviyo executes, which can raise their expenditure for the same set of features by up to 10x the usual amount, as this user recounts:
Shopify users appreciate this particular pricing structure as it prevents the “bloat” from their long contact lists from affecting how much they pay per month:
Klaviyo is a jack-of-all-trades and also the king of some, with strong segmentations and deep automations at your fingertips with the tool. It features powerful integrations, dynamic recommendations, and everything you need to set up various workflows across marketing channels.
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At the same time, the breadth of features can seem overwhelming, or may force you to accept a higher price tag even though you don’t need all the features, as this Reddit reviewer points out:
As a result, it takes a long time to set up, and onboarding is also not straightforward, compared to PushOwl, which can be set up in under a day. But, as this reviewer points out, the switch from Mailchimp to Klaviyo was easier than they expected:
In addition to the pricing issues outlined earlier, which lead to high switching costs and bumpy onboarding, users have identified other limitations in Klaviyo’s functions, including the sudden suspension of accounts and email deliverability issues.
Klaviyo is easy to use if you are a trained marketer, which most Shopify store founders are not. Feature overload can make it quite tricky to navigate, especially for small marketing teams.
Klaviyo’s segmentation is quite layered. You can segment based on behaviors, events, purchase frequency, and more. But managing these segmentations requires time and effort.
The level of automation is also advanced. You can do dynamic branching, nested flows, and AI-led product feeds, and more. Like with segmentations, you need to know how to navigate these automations as it's not intuitive.
Klaviyo offers in-depth reporting with multiple filters. You will be able to find insights for cohorts, segment growth, lifecycle stages, and more. It’s everything you may need, but also much more, which may add noise to your marketing reports.
Klaviyo offers different levels of support based on the plan. While the support documentation is solid, it often falls short for customers trying to navigate the complex automations and reporting parameters. Customers across G2 and Reddit have reported experiencing slow response times with Klaviyo, which makes it challenging to resolve issues on the go.
If you have been locked out of your account, the slow support means you will be unable to access your marketing campaigns for an extended period.
Pros and ConsEase of Use with ActiveCampaignAutomations and SegmentationsReporting
and AnalyticsCustomer Support
ActiveCampaign
Though there’s no free plan, a 14-day free trial is available under each plan. Aside from the limits under each plan, there isn’t a significant difference in features across the tiers, so you can choose based on your budget without worrying about gated features.
Similar to Klaviyo, as your contact list grows, you will need to pay more, even if you don’t send emails to the entire list. ActiveCampaign users do not appreciate this contact-based pricing as it soon turns the tool into an unaffordable option, especially for smaller Shopify businesses:
ActiveCampaign is lauded for its email marketing management and automation capabilities. It has its own CRM for tracking partnerships and other related activities. The wealth of integrations ensures that you can connect with a wide range of popular tools, particularly communication channels. Here’s a G2 review that adequately points out all the things that ActiveCampaign does well:
ActiveCampaign also has a few limitations. The contact-based pricing is not the only con. Its email designer is clunky, and it sometimes glitches. The email templates are outdated. The learning curve is also steep, since the automations and reporting capabilities are advanced.
ActiveCampaign’s platform is easy to use. The drag-and-drop editor is easy to navigate. You can set up campaigns fast, and its UI is intuitive.
ActiveCampaign’s marketing automations are powerful. They allow you to create targeted email campaigns with flexible workflows. They are easy to set up and operate, so using them saves a significant amount of time. The visual workflow builder allows you to build complex campaigns. The segmentation features are also strong, allowing you to personalize messaging based on numerous attributes.
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ActiveCampaign also has a few limitations. The contact-based pricing is not the only con. Its email designer is clunky, and it sometimes glitches. The email templates are outdated. The learning curve is also steep, since the automations and reporting capabilities are advanced.
ActiveCampaign’s reporting capabilities are advanced. You can see who opens your emails, who clicks on which links, and more. However, some note that the reports can be more visually detailed to make it easier to understand.
ActiveCampaign’s support is helpful. Their onboarding procedure is smooth. Phone support is limited to only the expensive plans, but their chat is also good at resolving some issues. When you need engineer-level support, the response time can be slow, as this review points out:
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Some customers ascribe slow responses to time zone differences.
Privy Pros and ConsEase of Use with Privy
Automations and SegmentationsReporting and AnalyticsCustomer Support
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Privy
STARTER
GROWTH
Privy also offers a free 15-day plan, with a limit of 100 email sends per day.
Privy is easy to use and is highly cost-effective. You can customize your automations easily. The customer support quality is incredible.
However, customization can be tricky for Shopify merchants. According to the review below, the Shopify store was unable to add custom fonts, and the images in the ACR emails were of poor quality. The landing pages are also not easy to customize.
Privy is beginner-friendly. Its clean UI and drag-and-drop editor are easy to use. Their support documentation and templates are helpful. The dashboard features visual previews, making it easy to digest large amounts of data. Setting up your campaigns is also easy.
Privy’s automations are easy to set up, and they utilize Shopify customer data to trigger email flows, such as cart recovery, win-backs, and welcome series. The behavioral filters allow for dynamic target lists.
Privy’s reporting is easy to understand for non-marketers due to its intuitive analytics dashboard. Users find the level of reporting basic, since the filters are not advanced.
Privy offers chat and email support across the paid plans. The quality of customer support is high, with Shopify merchants praising the representatives for being highly knowledgeable and helpful with automation setup and migration.
Yotpo Pros and ConsReporting and Analytics
Customer SupportAlternatives and Their IntegrationsWhich Yotpo Alternative Is Best for You?
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A Quick Primer on Yotpo
It offered a suite of two marketing channels and other retention-based tools for e-commerce shops that want a little of everything in one tool. You can still effectively collect reviews (text, photo, video) on autopilot through SMS and emails, and display them using customizable templates. These reviews help you boost your ratings on Google, and you can also sync these reviews to other platforms.
PRO
PREMIUM
ENTERPRISE
The prices for the plans would increase based on the monthly order volume you require. Now only reviews and referrals are available.
With Yotpo, there have been multiple reviews related to overcharging and billing discrepancies. Therefore, you probably needed to carefully track your usage and spending each month to ensure you are not billed for SMS alerts that haven’t been sent.
Yotpo’s biggest con now is that it won’t have email and SMS. Even while it was functional.
multiple customers hadve left reviews related to minor issues with Yotpo’s functionality. These include:
The following review goes over some of these cons, while recognizing the broad scope of features Yotpo offers:
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The review highlights that the app is challenging to navigate, particularly due to its lack of intuitiveness. Some of its design features are not customizable.
Yotpo gives rich insights related to loyalty tiers and referrals as well. However, Yotpo’s advanced reporting is only available with higher-priced plans.
Privy’s reporting is easy to understand for non-marketers due to its intuitive analytics dashboard. Users find the level of reporting basic, since the filters are not advanced.
Yotpo has over 120 integrations across e-commerce platforms, including WooCommerce and BigCommerce. You will also find plenty of integrations with tools related to loyalty programs, reviews, and referrals. Its integration with Canva is much appreciated amongst its customers.
Here is the integration support you can expect from Yotpo’s alternatives:
Here’s our final take on Yotpo’s alternatives and which tool you should pick for your Shopify marketing needs:
Top Use Cases and Features
In addition to that, it included segmentation based on customer behaviour, automated e-commerce flows for cart abandonment and welcome messages, & an email builder.
It offered a suite of two marketing channels and other retention-based tools for e-commerce shops that want a little of everything in one tool. You can still effectively collect reviews (text, photo, video) on autopilot through SMS and emails, and display them using customizable templates. These reviews help you boost your ratings on Google, and you can also sync these reviews to other platforms.
Yotpo Pricing (Is it Cost Effective?)
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Yotpo Pros and Cons
- Glitches while creating email templates
- Issues while migrating from other tools and setting up similar workflows in Yotpo
- Specific issues with setting up abandoned cart recovery flows
- Email builder is clunky
- Some design features are not customizable
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Yotpo’s Reporting & Analytics
Yotpo’s Customer Support
Yotpo has over 120 integrations across e-commerce platforms, including WooCommerce and BigCommerce. You will also find plenty of integrations with tools related to loyalty programs, reviews, and referrals. Its integration with Canva is much appreciated amongst its customers.
Here is the integration support you can expect from Yotpo’s alternatives:
Here’s our final take on Yotpo’s alternatives and which tool you should pick for your Shopify marketing needs:
