Email marketing is said to be one of the best ways to ensure a good ROI, with Shopify stores attaining a $36-$68 average return on investment for every dollar spent. In contrast to advertisements where the algorithm is constantly changing, yet still allowing a more private and effective manner of connecting with clients.
The problem? Knowing which tool to use among dozens of options. Some email marketing platforms are ideal for newbies and offer free options, while others offer advanced automation features that growing brands need to scale quickly. The right platform can be what sets email marketing campaigns to success or failure.
We've compared the best email marketing apps for Shopify by their features, pricing, usability, and merchant reviews to ensure you find the perfect one for your business.
Our #1 Recommendation: For most Shopify businesses, PushOwl stands out with our best balance of features, pricing, and support: enterprise-grade automation and multi-channel marketing (email + web push + SMS) at non-enterprise prices. Still, we've selected 9 other top apps for you to discover your ideal fit.
Quick Comparison: Top 10 Email Marketing Apps for Shopify
1. Klaviyo, Best for Advanced Analytics & Segmentation
Rating: 4.7/5 (2,300+ Shopify reviews)
Klaviyo is the best option if you want to fully commit to data-driven email marketing. It has the deepest segmentation capabilities and is made for e-commerce.
Why Opt for Klaviyo?
Klaviyo is very good at converting data into income. Segments like "VIP customers who spend over $500" or "customers who bought within the last 30 days but haven't returned" can be made. Because your emails aren't generic, they seem more individualised.
Additionally, it keeps track of all of your customer interactions, including what they view, add to their cart, purchase, and abandon. This will allow you to send emails automatically based on how customers interact with your store.nable you to send automatic emails based on your customers’ interactions with your store.
Key attributes:
- More than 350 pre-built integrations
- Advanced predictive analytics (churn risk, lifetime value)
- A/B testing for subject lines, content, and send times with dynamic content blocks that vary according to the recipient
- Included in SMS marketing
Pricing:
Up to 250 contacts are free. Paid accounts that grow with your contact list and start at $20 per month.
Ideal For:
Shopify stores that are medium to large, have 1,000 or more subscribers, require sophisticated targeting, and don't mind a learning curve.
2. PushOwl, Best Overall Value for Shopify Stores
Rating: 4.8/5 (1,500+ reviews across platforms)
PushOwl is providing Shopify stores with exactly what they need, without the expense of enterprise plans, if you're searching for the sweet spot where price and power meet.
Why Opt for PushOwl?
What sets PushOwl apart is that it combines SMS with web push notifications and emails—three essential marketing channels—into a single, easily accessible, and reasonably priced solution. PushOwl gives users enterprise functionality at a fraction of the cost of all the others, which might force users to choose between costly solutions with complex interfaces and inexpensive marketing solutions with little functionality.
What makes PushOwl different?
Unlike other email-focused tools, which only offer that feature, PushOwl also provides web push notifications to help increase business engagement. When it comes to time-sensitive promotions like flash sales and back-in-stock reminders, web browser notifications have an incredible 10x higher click-through rate than traditional emails . With PushOwl, you get a comprehensive tool for customer engagement, not just an email tool.
Since the platform was created especially for Shopify stores, it is aware of the demands of e-commerce. Additionally, it is automated for post-purchase sequences, customer win-backs, product recommendations, and abandoned cart recovery ; all of this is already set up and deployable in a few minutes.
Key Features:
- Three Channel Marketing: One dashboard that combines SMS, Web Push, and Email
- Pre-built ecommerce automations: Cart abandonment, welcome series, post-purchase, win-back , and browse abandonment are examples of pre-built e-commerce automations.
- Astute segmentation Target clients based on their past purchases, browsing habits, cart value, and degree of engagement.
- One-click imports of products: Get products straight from Shopify and include links, prices, and images in emails.
- High-level customisation: Blocks of dynamic content that vary according to client information
- Deliverability demonstrated: 98%+ inbox placement rate with specific IP options
- A/B testing: To improve performance, test send times, content, and subject lines.
- Analytics of revenue: Monitor the money made from each campaign.
- 24/7 professional assistance: real people, not robots, are available to help you whenever you need it.
Real Results from Shopify Merchants:
PushOwl users have displayed impressive numbers:
- 15–20% of abandoned carts are recovered (the industry average is 8–12%).
- Emails have 20–25% open rates, while web push notifications have 40–50%.
- For every dollar spent on email campaigns, the average return on investment is $42.
- Post-purchase automation results in a 30% increase in recurring purchases.
The Reason PushOwl Outperforms the Competition:
vs. Klaviyo: Get 90% of Klaviyo for 40% less. Also included is web push notification functionality, which Klaviyo does not provide.
vs. Omnisend: Similar feature set, but PushOwl offers more affordable options for expanding companies. Additionally, you receive premium support at no additional expense.
vs. Shopify Email: Offers web push and SMS in addition to far more advanced automation and segmentation features. Shopify Email is good for the basics, but PushOwl is designed for growth.
Pricing:
- Free Plan: 10,000 web push subscribers, 500 contacts, and basic automation
- Growth Plan: 500 contacts with unlimited emails and advanced features start at $19 per month.
- Pro Plan: Including SMS credits, starting at $49 per month
Pro tip: You can try all of PushOwl's premium features for free for 14 days without using a credit card.
Best For:
- Shopify businesses with 100–10,000 small to medium-sized stores that want enterprise-level features at non-enterprise prices.
- Brands that require room to grow without raising prices
- Support-oriented merchants: PushOwl's staff is renowned for assisting stores in becoming successful.
- Data-Driven Advertisers in Need of Assistance with ROI Monitoring
- Retailers who wish to use multiple channels for marketing without having to handle different systems
PushOwl Success Story:
After switching from Mailchimp to PushOwl, a women's fashion Shopify store saw the following remarkable outcomes:
- recovered 14,000 US dollars worth of abandoned carts in the first month.
- Improved segmentation to boost email open rates from 18% to 34% .
- Added push notifications to the web and made an additional $8,000 from flash sales
- Reduce their monthly expenses for email marketing by 60%.
In summary: PushOwl is the solution if you want the strength of Klaviyo and the simplicity of Shopify Email at a cost that won't break the bank. It is the ideal solution for the majority of Shopify stores; it is neither too simple nor too complicated.
Try PushOwl free for 14 days and see why thousands of Shopify merchants trust it to grow their revenue.
3. Omnisend, Best for Multi-Channel Ecommerce Marketing
Rating: 4.7/5 (2,800+ Shopify reviews)
Omnisend is designed especially for e-commerce sites that want to use push notifications, SMS, and email to run their marketing campaigns automatically.
Why Choose Omnisend?
Omnisend is committed to meeting the needs of e-commerce companies, in contrast to other email management tools that have similar general functions. It provides pre-made automation workflows for post-purchase follow-ups, welcome series, browse abandonment programs, and abandoned cart recovery campaigns.
It's also impressive how simple it is to incorporate coupons, product recommendations, and even scratch cards into emails to increase customer interaction.
Key Features:
- More than 250 email templates made specifically for e-commerce websites
- Web Push, SMS, and Email on a Single Platform
- Product picker to add items from your Shopify catalog
- sophisticated segmentation based on purchasing patterns
- 24/7 Live Chat Assistance
Pricing:
Free for 500 emails and 250 contacts per month. Monthly rates for paid plans start at $16.
Best For:
Shopify stores that are small to medium-sized and have high automation needs but little tolerance for additional complexity.
4. Shopify Email, Best Free Shopify-Native Tool
Rating: 4.7/5 (1,700+ Shopify reviews)
You can access Shopify Email directly from within your Shopify account. For store owners who require email marketing but do not wish to install any additional apps, this makes it the most convenient choice.
Why Choose Shopify Email?
The primary benefit is ease of use. Products, clients, and branding are all automatically synchronised because it is native to Shopify. Without ever leaving the store dashboard, you can compose and send an email in a matter of minutes.
It works well for simple campaigns and application announcements, even though it might not have the features of sophisticated campaigns.
Key Features:
- Shopify integration done directly (no setup required)
- pre-made templates for different kinds of emails
- Simple automation (welcome, abandoned cart)
- Editor with drag-and-drop functionality
- Analytics and campaign tracking
Pricing:
The first 10,000 emails are free. It costs $1 for every 1,000 extra emails.
Best For:
New Shopify businesses or people looking for low-cost, straightforward email marketing.
5. MailerLite, Best Budget-Friendly Option for Beginners
Rating: 2.2/5 (27 Shopify reviews, but 4.7/5 on G2)
With one of the largest free plans on the market, MailerLite is ideal for small businesses with extremely limited funding.
Why Choose MailerLite?
Despite its affordability, MailerLite offers a wide range of features. The free plan includes a website builder, landing pages, pop-up forms, automation workflows, and a drag-and-drop editor.
Even non-technical users can run professional campaigns with ease thanks to the user-friendly interface.
Key Features:
- AI-driven email content creator
- 12,000 complimentary emails per month
- Included are automation workflows.
- Website builder and landing page
- 24/7 customer support (even with the free plan)
Pricing:
Up to 1,000 subscribers and 12,000 emails per month are free. Paid: $10 per month.
Best For:
Bootstrapped businesses or novices looking for affordable, powerful email marketing tools.
6. Drip, Best for Complex Automation Workflows
Rating: 4.6/5 (60 Shopify reviews)
Ecommerce marketers who want to use particular behavioural triggers to create intricate, multi-step consumer experiences are the target audience for Drip.
Why Choose Drip?
Drip gives you all the tools you need to automate your entire customer relationship cycle, from the initial visit to the devoted repeat customer. You can create complex workflows in which various actions are initiated based on the brand they prefer, the amount they spend, or the items they purchase.
Win-back campaigns, VIP customer campaigns, and post-purchase campaigns are among the platform's strong points.
Key Features:
- Visual workflow builder for intricate automations.Comprehensive Integration of Shopify Data
- Sophisticated split testing within workflows
- AI-Optimized Sending Times with Predictive Sending
- Monitoring revenue attribution
Pricing:
$39 per month for a maximum of 2,500 contacts. has a 14-day trial period but no free version.
Best For:
Experienced mid-sized store marketers who want micro-level control.
7. ActiveCampaign, Best Email + CRM Combination
Rating: 4.3/5 (270+ Shopify reviews)
ActiveCampaign is an all-in-one customer experience platform that integrates email automation with CRM and sales pipeline management, making it more than just an email tool.
Why Opt for ActiveCampaign?
ActiveCampaign can help you bridge the gap between email marketing and sales processes if you intend to scale. With a single, integrated system, you could monitor client communications via emails, site visits, and sales calls.
Key Features:
- Integrated CRM and Tracking of Deals
- Showing different content to different segments is known as conditional content.
- Optimising Send Time with Machine Learning
- Behaviour automation and event tracking
- Site messaging and SMS integration
Pricing:
Up to 1,000 contacts, starting at $15 per month. 14-day trial period is free.
Best For:
Growing companies that need to manage sales and email marketing together.
8. Privy, Best for Email Capture & Pop-ups
Rating: 4.5/5 (4,000+ Shopify reviews)
Privy offers basic email marketing along with high-converting pop-ups, banners, and spin-to-win wheels to help you grow your email list.
Why Choose Privy?
However, obtaining customers' email addresses is a prerequisite for sending them emails. Privy distinguishes itself in this regard by utilising announcement bars, discount wheels, and exit-intent pop-ups.
This platform is also equipped with email marketing tools that let you both generate and nurture leads.
Key Features:
- Capture leaving visitors using exit-intent technology
- Wheels that spin to win for gamified email capture
- A/B testing of pop-ups
- Available SMS marketing for abandoned cart emails
Pricing:
Email capture for up to 100 contacts is free. The monthly cost of email + SMS is $30.
Best For:
Stores that require both basic email marketing and a quick expansion of their email list.
9. Sender, Best Value for Startups
Rating: 4.3/5 (5 Shopify reviews)
Sender provides 2,500 subscribers with an incredibly generous free plan that includes 15,000 emails per month—much more than most of its rivals.
Why Choose Sender?
Sender's free tier is difficult to top if you're just starting out and want robust features without spending a dime. Unlimited automation, newsletter heatmaps, and product recommendations are all free of charge.
Key Features:
- 15,000 complimentary emails per month
- Workflows with infinite automation
- Analytics for newsletter heatmaps
- Importing products with just one click
- 24/7 support assistance
Pricing:
15,000 emails per month and up to 2,500 subscribers are free. Monthly fees for paid plans start at $10.
Best For:
New Shopify businesses that need time to expand before investing in premium tools.
10. Seguno, Best Shopify-Admin Integration
Rating: 4.8/5 (700+ Shopify reviews)
Because Seguno operates within your Shopify Admin Panel, you can create and send emails without ever leaving the app.
Why Choose Seguno?
Seguno's native Shopify integration is the best if you prefer to manage everything from a single dashboard. Without ever leaving Shopify, you will design your emails, control your automations, and evaluate performance.
Key Features:
- Shopify admin fully integrates it.
- Design integration with Canva
- Automated templates that are already built
- Gathering product reviews
- Utilises the Shopify app on mobile devices.
Pricing:
Free for a maximum of 250 contacts. A standard plan for 2,500 subscribers costs $35 per month.
Best For:
Shop owners who don't want to learn a new platform and want everything managed from Shopify.
How to Pick Your Shopify Store's Best Email Marketing App
Consider the Size of Your Store:
- Small businesses with 0–1,000 members: MailerLite, Shopify Email, and PushOwl
- Medium-sized businesses (1,000–10,000 subscribers): Omnisend, Klaviyo, and PushOwl
- Big retailers with over 10,000 subscribers: ActiveCampaign, Klaviyo, and PushOwl Pro
Why all sizes can use PushOwl: PushOwl's pricing is linear, in contrast to many other tools that are quickly out of your price range (hello Klaviyo!). Use the free plan first, then upgrade to Growth at 500 subscribers for just $19 a month, and continue to be reasonably priced even when you reach 10,000+ contacts.
Set Priorities Based on Objectives:
- Do you need to recover an abandoned cart? → PushOwl, Klaviyo, Omnisend
- Do you require Email + SMS + Web Push? → PushOwl (best value), Klaviyo (most expensive)
- Are you on a tight budget? → PushOwl Free Plan, MailerLite, Shopify Email
- Do you want sophisticated automation? → PushOwl, Drip, Klaviyo
- Is your list growing rapidly? → PushOwl (includes pop-ups included) + Privy
- Want top-notch assistance? → PushOwl (24/7 expert assistance), ActiveCampaign
Essential Features to Look For:
- Abandoned Cart Automation (recovering 10-15% of lost sales) PushOwl includes this feature
- Smart Segmentation (personalized emails convert 3x better) PushOwl increases the conversion rate of personalised emails by three times.
- Simple template editor (saves hours of design time) PushOwl's drag-and-drop builder
- Shopify Integration Depth (syncs Products, Orders, Customers) PushOwl built for Shopify
- Mobile-responsive templates (50%+ of emails open on mobile) All PushOwl templates
- Analytics dashboard (track revenue per campaign) Revenue tracking with PushOwl
Cost-Effective Shopify Email Marketing Strategies
Pro Tip: With a few clicks, you can easily implement all of the strategies listed because they are pre-configured as a collection of pre-built PushOwl automations.
5 Ways to Market to Current Customers on a Budget:
- Post-Purchase Follow-Up Series: Automated thank-you emails, reviews, and product upsells are all part of the post-purchase follow-up series. It increases repeat business by 25% and is free.
- Win-Back Campaigns: Reaching out to clients who haven't bought anything in the previous sixty to ninety days. Give these clients a special discount. With extremely low marketing expenses, this campaign acquires roughly 10–15% of the clientele.
- Email Program for Birthdays and Anniversaries: (https://www.pushowl.com/blog/shopify-birthday-email-campaigns) Use an automated email marketing campaign that offers birthday discounts, which have a conversion rate that is 342% higher than that of regular promotions.
- Consumable Product Replenishment Reminders: a reminder to place a new order. increases the rate of recurring purchases by 30%.
- VIP Customer Exclusives: (https://www.pushowl.com/blog/what-is-a-loyalty-program-shopify) Give your top 20% of customers access to special offers or exclusive merchandise. increases the value of a customer's lifetime by 40%.
Top 5 Solutions to Reduce Abandoned Cart Rates:
Note: The average PushOwl customer typically sees a reorder rate of 15-20% on abandoned cart recoveries compared to an industry average of 8-12% by employing the following strategies:
- Three-Email Sequence: Sent out 1 hour, 24 hours, and 72 hours from abandonment. Recovers 15-20% of abandoned carts. PushOwl automates this whole sequence for you.
- Dynamic Product Images: (https://www.pushowl.com/blog/abandoned-cart-reminders-best-practices-and-tips) Showcase the exact products left behind in those recovery emails. Supported by all major platforms, this alone can increase click-through rates by 50%.
- Urgency Messaging: Add "Only 2 left in stock" or "Reserved for 24 hours" to create FOMO. This increases conversion by 25%.
- Progressive Discounts: First email-reminder, second email-10% off, third email-free shipping. Maximizes recovery while protecting margins.
- SMS Follow-up: (https://www.pushowl.com/blog/what-is-sms-api-in-shopify) Follow up with an email using SMS for high-value carts above $100. SMS boasts a 98% open rate and recovers an additional 5-8% of carts.
Extra Bonus Strategy (PushOwl Exclusive): Add web push notifications to your abandoned cart strategy. These instant browser alerts boast 40-50% click-through rates compared to 2-3% for email and recover an additional 3-5% carts. PushOwl is one of the only platforms to offer email + web push in one tool.
Top 5 Bulk Email Solutions Under $50/Month:
- PushOwl Growth,: 500 contacts for $19/month + Unlimited Sends + Web Push + SMS
- MailerLite: $10/month for 1,000 contacts, unlimited sends
- Sender: $10/month for 2,500 contacts, up to 15,000 emails
- Omnisend Standard: cost of $16 per month for 500 contacts and , 6,000 emails
- Shopify Email: ~$40/month for 50,000 emails (ultra-high volume)
Winner: PushOwl, You get email + web push notifications + SMS credits for just $19/month, making it the most comprehensive solution under $50.
Conclusion: Which Email Marketing App Should You Choose?
The "best" email marketing app for Shopify depends entirely on your store's size, budget, and goals:
Our Top Recommendation: PushOwl For 80% of Shopify stores, PushOwl offers the best combination of features, pricing, and support. You get enterprise-level automation, multi-channel marketing (email + web push + SMS), and proven results, without the enterprise price tag. It's powerful enough for scaling stores but simple enough for beginners.
Other Top Picks by Use Case:
- For absolute beginners on $0 budget → Start with Shopify Email or MailerLite
- For data analysts who need deep segmentation → Klaviyo (but expect to pay 3x more than PushOwl)
- For advanced marketers with complex workflows → Drip or ActiveCampaign
- For rapid list growth → Add Privy alongside PushOwl
- For maximum free emails → Try Sender (15,000 free monthly emails)
Quick Decision Framework:
Choose PushOwl if you:
- Want the best overall value (features vs. price)
- Need web push notifications for flash sales and restocks
- Value exceptional customer support
- Want to scale without pricing shocks
- Are serious about email marketing but don't need Klaviyo's complexity
Choose Klaviyo if you:
- Have 5,000+ subscribers and a big marketing budget
- Need the absolute deepest analytics and predictive features
- Have a dedicated marketing team
Choose Shopify Email if you:
- Are just testing email marketing
- Send fewer than 10,000 emails/month
- Want the absolute simplest solution
Remember: the best email marketing platform is the one you'll actually use consistently. PushOwl strikes the perfect balance, powerful enough to drive serious revenue, simple enough to set up in an afternoon, and affordable enough that the ROI is a no-brainer.
Start simple, master the basics (welcome emails, abandoned cart recovery, product launches), then leverage PushOwl's advanced features as you grow.
Most importantly, start today. Even a simple welcome email series can increase first-purchase rates by 30-40%. The sooner you build your email list and start nurturing customer relationships, the sooner you'll see email become your highest-ROI marketing channel.
Ready to supercharge your Shopify email marketing?
Start your free 14-day PushOwl trial (no credit card required)
See why thousands of Shopify merchants choose PushOwl to grow their revenue. Set up your first automated workflow in under 10 minutes and start recovering abandoned carts tonight.
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